Blog Archives
Q: As you reflect on your overall art career beginning with your art education, what major event stands out as an important sign that you were headed in the right direction?
“His Mortal Enemy Was Poised Ready to Strike,” soft pastel on sandpaper
A: In 1989 I left a career in the Navy to pursue life as a full-time professional artist. In July 1996 Bryan and I were traveling in Mexico. Something told me to check the phone messages at our Virginia house so I did.
There was a message from Mia Kim, the director of Brewster Arts Ltd. on West 57th Street in Manhattan, requesting a dozen large pastel paintings for a two-person exhibition in October, just three months away!
At the time I was still living in Alexandria, Virginia so exhibiting in Manhattan – let alone securing prestigious gallery representation – seemed a far-off dream. Yes, I had sent Mia slides, but she had not seen my work in person. She first saw my “Domestic Threats” pastel paintings when I delivered them to the gallery for exhibition. The show was called “Monkey Business.”
Brewster Arts was an elegant New York gallery that specialized in Latin American Art. There was just one other non-Latina artist that Mia represented, Leonora Carrington, whom I met that October at my opening. I remember Mia introducing me and declaring to the entire crowd, “Barbara has the SOUL of a Latina.” I’ve always loved that. It was the first time I realized I was really on my way!
Brewster Arts Ltd. continued to represent my work until the gallery closed some years later.
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Q: What’s on the easel today?
Work in progress
A. I have just started working on a small pastel painting. Although the mask looks Tibetan, surprisingly, it is from Bolivia. It’s one I encountered at a mask exhibition at the Museum of Ethnography and Folklore in La Paz. This is another in my “Bolivianos” series.
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Q: Would you elaborate as to how your recent trip to Bolivia is influencing your work just now?
La Paz, Bolivia
A: I consider myself extremely fortunate to have seen a mask exhibition at the National Museum of Ethnography and Folklore when I visited La Paz in May. Presented as they were against black walls with dramatic spot-lighting, the masks looked exactly like 3D versions of my paintings! These old Bolivian masks were stunning.
I spent a long time there composing photographs on my iPad. Immediately I knew this exhibition was a gift because I now had material to keep me busy in the studio for several years.
I have completed the first pastel painting in my new series, “Bolivianos,” and am far along into the second. I’m looking forward to many more to come!
Comments are welcome!
Q: Would you talk about your first solo exhibition in a commercial gallery?
“Big Deal,” soft pastel on sandpaper, 58″ x 38″
A: Although I had exhibited in a number of non-profit galleries in Virginia, Washington, DC, Maryland, New Jersey, and New York, my first solo in a commercial gallery was at 479 Gallery, 520 Broadway, in July 1996. The previous summer I had entered a juried exhibition there. My work won first prize and I was awarded a solo show.
This exhibition was soon followed by representation at an important New York gallery, Brewster Fine Arts, at 41 West 57th Street. I had my first two-person exhibition at Brewster in October 1996. The gallery specialized in art by Latin American artists. Besides myself, the sole non-Latina represented by Brewster was Leonora Carrington. I quickly began exhibiting alongside a group of illustrious artists: Leonora, Rufino Tamayo, Francisco Toledo, Francisco Zuniga, and other Latin American masters. I could hardly believe my good fortune!
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Q: How do you store your pastel paintings?
Storage closet
A: Well, I wish I could say that every pastel painting has sold as soon as it was completed, but that is a rarity that has only happened twice. As soon as possible after I finish a painting, I bring it to the framer. Pastel paintings are susceptible to smudging and other odd dangers (even a sneeze!) until they are under Plexiglas.
Framed work can easily and safely be stored by hanging it on a wall in my studio or standing it upright and face up, and leaning against a wall. When I put paintings in my storage closet for the longer term, I wrap them in bubble wrap.
The downside of having to frame everything is that it is a considerable expense. However, the upside is that I am always ready for a solo exhibition. Gallerists have called at the last minute when one of their exhibitions ran into unexpected problems. Usually, I am able to step right in.
Comments are welcome!
Q: How do you decide how much to charge for your paintings?
Barbara’s studio
A: What to charge for my work is a complex question. The prices of my pastel paintings take into account many tangible and intangible factors. Here are a few:
Sales history.
My thirty-year-long exhibition history.
The costs of maintaining a studio in New York. My overhead goes up annually, but I do not raise prices every year to offset these expenses.
The countless hours of labor, cost of art materials, framing, photography, transportation, foreign travel, etc. that go into creating a painting.
Costs for marketing, social media, advertising, website design and upkeep, ongoing education, etc.
Somewhat less quantifiable factors such as my reputation as an artist, the real demand for my work, goodwill, the fact that I work full-time as a professional artist, etc.
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Q: Do you have any advice for a young painter or someone just starting out as an artist?
Studio
A: As artists each of us has at least two important responsibilities: to express things we are feeling for which there are no adequate words and to communicate to a select few people, who become our audience. By virtue of his or her own uniqueness, every human being has something to say. But self-expression by itself is not enough. As I often say, at it’s core art is communication. Without this element there is no art. When artists fail to communicate, perhaps they haven’t mastered their medium sufficiently so are unsuccessful in the attempt, or they may be being self-indulgent and not trying. Admittedly there is that rare and most welcome occurrence when an artistic statement – such as a personal epiphany – happens for oneself alone.
Most importantly, always listen to what your heart tells you. It knows and speaks the truth and becomes easier to trust as you mature. If you get caught up in the art world, step back and take some time to regain your bearings, to get reacquainted with the voice within you that knows the truth. Paint from there. Do not ever let a dealer or anyone else dictate what or how you should paint.
With perhaps the singular exception of artist-run cooperative galleries, be very suspicious of anyone who asks for money to put your work in an exhibition. These people are making money from desperate and confused artists, not from appreciative art collectors. With payment already in hand there is no financial incentive whatsoever for these people to sell your paintings and they won’t.
Always work in a beautiful and special place of your own making. It doesn’t need to be very large, unless you require a large space in which to create, but it needs to be yours. I’m thinking of Virginia Woolf’s “a room of one’s own” here. A studio is your haven, a place to experiment, learn, study, and grow. A studio should be a place you can’t wait to enter and once you are there and engaged, are reluctant to leave.
Be prepared to work harder than you ever have, unrelentingly developing your special innate gifts, whether you are in the mood to do so or not. Most of all remember to do it for love, because you love your medium and it’s endless possibilities, because you love working in your studio, and because you feel most joyously alive when you are creating.
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Pearls from artists* # 78
Barbara’s studio
* an ongoing series of quotations – mostly from artists, to artists – that offers wisdom, inspiration, and advice for the sometimes lonely road we are on.
To me, openings are never what you want them to be. The excitement, relief, anxiety, and anticipation are too much to process. There’s no apotheosis, no pinnacle, no turning point. It’s not like theater, where at the end of a performance people get up and applaud.
Nothing gets created at an opening. Nothing of artistic merit takes place. All of that important stuff happens in the studio, long before the exhibition, when you’re alone. For me, anyway, openings are something to get through, an ordeal to be endured. The bigger the event, the less I remember it. I pretty much walk in, and wherever I stop is where I stay. I paint a grin on my face so fixed that by the end of the evening my jaw is sore. I remember none of the conversations. I stand there shaking hands, blindly mouthing, “Thank you. Thank you very much.” Then eventually April [Gornick, Fischl’s wife] collects me and we leave.
If, on the other hand, you were to ask me what I remember about making the paintings in a show, that’s a different story. Imagine touching something, stroking it, jostling it, caressing it, and as you’re doing this, you are creating it. How you touched it is how it came into existence. Unlike other pleasures, where the feelings fade quickly as details become blurred, with paintings you remember everything. Within the details are all the bumps and the friction, the memory of when the creative instinct flowed, when you were distracted or lazy or working too hard. It’s all there on the canvas. When I look at my paintings again, years later, even, I remember it all – the victory laps and the scars.
Eric Fischl and Michael Stone in Bad Boy: My Life On and Off the Canvas
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Q: Would you speak about the practical realities – time and expenses – involved in making your pastel-on-sandpaper paintings? What might people be surprised to learn about this aspect of art-making?
Studio
A: I have often said that this work is labor-intensive. In a good year I can complete five or six large (38″ x 58″) pastel paintings. In 2013 I am on track to make four, or, on average, one completed painting every three months. I try to spend between thirty-five and forty hours a week in the studio. Of course, I don’t work continuously all day long. I work for awhile, step back, look, make changes and additions, think, make more changes, step back, etc. Still, hundreds of hours go into making each piece in the “Black Paintings” series, if we count only the actual execution. There is also much thinking and preparation – there is no way to measure this – that happen before I ever get to stand before an empty piece of sandpaper and begin.
As far as current expenses, they are upwards of $12,000 per painting. Here is a partial breakdown:
$4500 New York studio, rent and utilities ($1350/month) for three months
$2500 Supplies, including frames (between $1500 – $1700), photographs, pastels (pro-rated), paper
$2000 Foreign travel to find the cultural objects, masks, etc. depicted in my work (approximate, pro-rated)
$3000 Business expenses, such as computer-related expenses, website, marketing, advertising, etc.
This list leaves out many items, most notably compensation for my time, shipping and exhibition expenses, costs of training (i.e. ongoing photography classes), photography equipment, etc. Given my overhead, the paintings are always priced at the bare minimum that will allow me to continue making art.
I wonder: ARE people surprised by these numbers? Anyone who has ever tried it knows that art is a tough road. Long ago I stopped thinking about the cost and began doing whatever is necessary to make the best paintings. The quality of the work and my evolution as an artist are paramount now. This is my life’s work, after all.
Comments are welcome!
Q: To be a professional visual artist is to have two full-time jobs because an artist must continually balance the creative and the business sides of things. How do you manage to be so productive?
No computer in sight
A: With social media and other new ways of doing business, managing it all is getting more difficult every day. Bear in mind that I say this as someone who does not have the extra time commitment of a day job, nor do I have children or other family members to care for. I have no idea how other visual artists, who may have these responsibilities and more, keep up with all the tasks that need to be done. In The Artist’s Guide: How to Make A Living Doing What You Love, Jackie Battenfield lists a few of them (believe me, there are others):
…being an artist isn’t just about making art. You have many other responsibilities – managing a studio, looking for opportunities, identifying an audience for your work, caring for and protecting what you have created, and securing money, time, and space – in addition to whatever is happening in your personal life.
To begin with I try to maintain regular studio hours. I generally work on Mondays, Tuesdays, Thursdays, Fridays, and Saturdays, and once I’m at the studio I stay there for a minimum of 7 hours. To paint I need daylight so in the spring and summer my work day tends to be longer. My pastel-on-sandpaper paintings are extremely labor-intensive. I need to put in sufficient hours in order to accomplish anything. When I was younger I used to work in my studio 6 days a week, 9 hours or more a day. I have more commitments now, and can no longer work 60+ hours a week, but I still try to stick to a schedule. And once I’m at the studio I concentrate on doing the creative work, period.
I am productive when I keep the business and creative sides physically separate., ie., no computers, iPads, etc. are allowed into the studio. Recently I tried an experiment. I brought my iPad to the studio, thinking, “Surely I am disciplined enough to use it only during my lunch break.” But no, I wasted so much time checking email, responding to messages on Facebook, etc., when I should have been focusing on solving problems with the painting that was on my easel. I learned a good lesson that day and won’t bring my iPad to the studio again.
As has long been my practice, I concentrate on business tasks when I get home in the evening and on my, so called, days off. After a day spent working in the studio, I generally spend a minimum of two to three hours more to answer email, apply for exhibitions, work on my blog, email images to people who need them, etc. At present I have part-time help with social media – the talented Barbra Drizin, of Start from Scratch Social Media – although my time commitment there is growing, too, as more details need my attention.
No one ever said it would be easy being a professional artist, but then again, I would not choose to spend my days any other way. As I often say, “Being an artist is a calling. Contrary to popular belief, it is NOT a life for wimps… or slackers.”
Comments are welcome!
