Blog Archives
Q: You had a terrific interview published in the July Issue # 44 of “Art Market.” How did that happen?
First page of Barbara’s interview in “Art Market”
A: You know, my business strategy is to get my work onto as many websites as possible in hopes of eventually reaching the right collectors. ArtsRow has not gotten me a sale yet, but wow, what press! The print copy of “Art Market is gorgeous.” I was stunned by the quality of the reproductions, the layout, and the fact that the publisher did not cut any of my 18-page interview!
This is how it happened. I cannot remember if Paula Soito found me or vice versa. Somehow we connected, I sent my work for her ArtsRow website, and shortly after, she asked to interview me for her blog. Paula deeply connected to something in my work or my bio. I may be mistaken, but I do not believe she asks many artists for an interview.
As I do with every interview request, I enthusiastically said, “Yes!” Paula proceeded to ask great questions. I prepared my written answers to her questions as though I were writing an article for “The New York Times,” because once an interview is published, you never know who will read it. And we had no word limits since the interview was being published on her blog, not in print.
So last spring my in-depth interview was published on Paula’s blog. Sometime later she let me know that she had met Dafna Navarro, CEO and Founder of “Art Market,” and was arranging for our interview to be published there. I thought, “Gee, that’s nice,” thinking there’s no way they will publish the whole article. When I received my print copy in the mail I was thrilled! Not only did my interview look great, but it was sandwiched between a piece about an exhibition at The Metropolitan Museum and one at The Whitney Museum of American Art! So, of course, I am sharing it with everyone and encouraging people to purchase a print copy.
Q: You are a multi-talented woman! Tell us about your book, “From Pilot to Painter,” and how writing, for you, compares to painting and photography. Which do you prefer?
“From Pilot to Painter”
A: I am pleased that my eBook FROM PILOT TO PAINTER is available on Amazon and iTunes. It is based on my blog and is part memoir, including my personal loss on 9/11, insights into my creative practice, and intimate reflections on what it’s like to be an artist living in New York City now. The eBook includes new material not found on the blog, plus 25+ reproductions of my vibrant pastel-on-sandpaper paintings, a Foreword by Ann Landi (who writes for ARTnews and The Wall Street Journal), and more.
“Barbara Rachko’s Colored Dust” (the title of my blog) continues to be a crucial part of my overall art practice. Blogging twice a week forces me to think deeply about my work and to explain it clearly to others. The process has helped me develop a better understanding about why I make art and has encouraged me to become a better writer.
From the beginning in the 1980s I used photographs as reference material and Bryan would shoot 4” x 5” negatives of my elaborate setups with his Toyo-Omega view camera. In those days I rarely picked up a camera except when we were traveling. After Bryan was killed on 9/11, I inherited his extensive camera collection – old Nikons, Leicas, Graphlex cameras, etc. – and I wanted to learn how to use them. In 2002 I enrolled in a series of photography courses (about 10 over 4 years) at the International Center of Photography in New York. I learned how to use all of Bryan’s cameras and how to make my own big color prints in the darkroom. Along the way I discovered that the sense of composition, form, and color I developed over many years as a painter translated well into photography. The camera was just another medium with which to express my ideas. Astonishingly, in 2009 I had my first solo photography exhibition in New York.
It’s wonderful to be both a painter and a photographer. Pastel painting will always be my first love, but photography lets me explore ideas much faster than I ever could as a painter. Paintings take months of work. To me, photographs – from the initial impulse to hanging a framed print on the wall – are instant gratification.
For two years I have been using my iPad Pro to capture thousands of travel photographs. Most recently, I visited Gujarat and Rajasthan in India. I have never been inclined to use a sketchbook so composing photos on my iPad keeps my eye sharp while I’m halfway around the world, far from my studio practice.
Comments are welcome!
Q: As you reflect on your overall art career beginning with your art education, what major event stands out as an important sign that you were headed in the right direction?
“His Mortal Enemy Was Poised Ready to Strike,” soft pastel on sandpaper
A: In 1989 I left a career in the Navy to pursue life as a full-time professional artist. In July 1996 Bryan and I were traveling in Mexico. Something told me to check the phone messages at our Virginia house so I did.
There was a message from Mia Kim, the director of Brewster Arts Ltd. on West 57th Street in Manhattan, requesting a dozen large pastel paintings for a two-person exhibition in October, just three months away!
At the time I was still living in Alexandria, Virginia so exhibiting in Manhattan – let alone securing prestigious gallery representation – seemed a far-off dream. Yes, I had sent Mia slides, but she had not seen my work in person. She first saw my “Domestic Threats” pastel paintings when I delivered them to the gallery for exhibition. The show was called “Monkey Business.”
Brewster Arts was an elegant New York gallery that specialized in Latin American Art. There was just one other non-Latina artist that Mia represented, Leonora Carrington, whom I met that October at my opening. I remember Mia introducing me and declaring to the entire crowd, “Barbara has the SOUL of a Latina.” I’ve always loved that. It was the first time I realized I was really on my way!
Brewster Arts Ltd. continued to represent my work until the gallery closed some years later.
Comments are welcome!
Q: What’s on the easel today?
Work in progress
A. I have just started working on a small pastel painting. Although the mask looks Tibetan, surprisingly, it is from Bolivia. It’s one I encountered at a mask exhibition at the Museum of Ethnography and Folklore in La Paz. This is another in my “Bolivianos” series.
Comments are welcome!
Q: Would you elaborate as to how your recent trip to Bolivia is influencing your work just now?
La Paz, Bolivia
A: I consider myself extremely fortunate to have seen a mask exhibition at the National Museum of Ethnography and Folklore when I visited La Paz in May. Presented as they were against black walls with dramatic spot-lighting, the masks looked exactly like 3D versions of my paintings! These old Bolivian masks were stunning.
I spent a long time there composing photographs on my iPad. Immediately I knew this exhibition was a gift because I now had material to keep me busy in the studio for several years.
I have completed the first pastel painting in my new series, “Bolivianos,” and am far along into the second. I’m looking forward to many more to come!
Comments are welcome!
Q: Would you talk about your first solo exhibition in a commercial gallery?
“Big Deal,” soft pastel on sandpaper, 58″ x 38″
A: Although I had exhibited in a number of non-profit galleries in Virginia, Washington, DC, Maryland, New Jersey, and New York, my first solo in a commercial gallery was at 479 Gallery, 520 Broadway, in July 1996. The previous summer I had entered a juried exhibition there. My work won first prize and I was awarded a solo show.
This exhibition was soon followed by representation at an important New York gallery, Brewster Fine Arts, at 41 West 57th Street. I had my first two-person exhibition at Brewster in October 1996. The gallery specialized in art by Latin American artists. Besides myself, the sole non-Latina represented by Brewster was Leonora Carrington. I quickly began exhibiting alongside a group of illustrious artists: Leonora, Rufino Tamayo, Francisco Toledo, Francisco Zuniga, and other Latin American masters. I could hardly believe my good fortune!
Comments are welcome!
Q: How do you store your pastel paintings?
Storage closet
A: Well, I wish I could say that every pastel painting has sold as soon as it was completed, but that is a rarity that has only happened twice. As soon as possible after I finish a painting, I bring it to the framer. Pastel paintings are susceptible to smudging and other odd dangers (even a sneeze!) until they are under Plexiglas.
Framed work can easily and safely be stored by hanging it on a wall in my studio or standing it upright and face up, and leaning against a wall. When I put paintings in my storage closet for the longer term, I wrap them in bubble wrap.
The downside of having to frame everything is that it is a considerable expense. However, the upside is that I am always ready for a solo exhibition. Gallerists have called at the last minute when one of their exhibitions ran into unexpected problems. Usually, I am able to step right in.
Comments are welcome!
Q: How do you decide how much to charge for your paintings?
Barbara’s studio
A: What to charge for my work is a complex question. The prices of my pastel paintings take into account many tangible and intangible factors. Here are a few:
Sales history.
My thirty-year-long exhibition history.
The costs of maintaining a studio in New York. My overhead goes up annually, but I do not raise prices every year to offset these expenses.
The countless hours of labor, cost of art materials, framing, photography, transportation, foreign travel, etc. that go into creating a painting.
Costs for marketing, social media, advertising, website design and upkeep, ongoing education, etc.
Somewhat less quantifiable factors such as my reputation as an artist, the real demand for my work, goodwill, the fact that I work full-time as a professional artist, etc.
Comments are welcome!
Q: Do you have any advice for a young painter or someone just starting out as an artist?
Studio
A: As artists each of us has at least two important responsibilities: to express things we are feeling for which there are no adequate words and to communicate to a select few people, who become our audience. By virtue of his or her own uniqueness, every human being has something to say. But self-expression by itself is not enough. As I often say, at it’s core art is communication. Without this element there is no art. When artists fail to communicate, perhaps they haven’t mastered their medium sufficiently so are unsuccessful in the attempt, or they may be being self-indulgent and not trying. Admittedly there is that rare and most welcome occurrence when an artistic statement – such as a personal epiphany – happens for oneself alone.
Most importantly, always listen to what your heart tells you. It knows and speaks the truth and becomes easier to trust as you mature. If you get caught up in the art world, step back and take some time to regain your bearings, to get reacquainted with the voice within you that knows the truth. Paint from there. Do not ever let a dealer or anyone else dictate what or how you should paint.
With perhaps the singular exception of artist-run cooperative galleries, be very suspicious of anyone who asks for money to put your work in an exhibition. These people are making money from desperate and confused artists, not from appreciative art collectors. With payment already in hand there is no financial incentive whatsoever for these people to sell your paintings and they won’t.
Always work in a beautiful and special place of your own making. It doesn’t need to be very large, unless you require a large space in which to create, but it needs to be yours. I’m thinking of Virginia Woolf’s “a room of one’s own” here. A studio is your haven, a place to experiment, learn, study, and grow. A studio should be a place you can’t wait to enter and once you are there and engaged, are reluctant to leave.
Be prepared to work harder than you ever have, unrelentingly developing your special innate gifts, whether you are in the mood to do so or not. Most of all remember to do it for love, because you love your medium and it’s endless possibilities, because you love working in your studio, and because you feel most joyously alive when you are creating.
Comments are welcome!
Pearls from artists* # 78
Barbara’s studio
* an ongoing series of quotations – mostly from artists, to artists – that offers wisdom, inspiration, and advice for the sometimes lonely road we are on.
To me, openings are never what you want them to be. The excitement, relief, anxiety, and anticipation are too much to process. There’s no apotheosis, no pinnacle, no turning point. It’s not like theater, where at the end of a performance people get up and applaud.
Nothing gets created at an opening. Nothing of artistic merit takes place. All of that important stuff happens in the studio, long before the exhibition, when you’re alone. For me, anyway, openings are something to get through, an ordeal to be endured. The bigger the event, the less I remember it. I pretty much walk in, and wherever I stop is where I stay. I paint a grin on my face so fixed that by the end of the evening my jaw is sore. I remember none of the conversations. I stand there shaking hands, blindly mouthing, “Thank you. Thank you very much.” Then eventually April [Gornick, Fischl’s wife] collects me and we leave.
If, on the other hand, you were to ask me what I remember about making the paintings in a show, that’s a different story. Imagine touching something, stroking it, jostling it, caressing it, and as you’re doing this, you are creating it. How you touched it is how it came into existence. Unlike other pleasures, where the feelings fade quickly as details become blurred, with paintings you remember everything. Within the details are all the bumps and the friction, the memory of when the creative instinct flowed, when you were distracted or lazy or working too hard. It’s all there on the canvas. When I look at my paintings again, years later, even, I remember it all – the victory laps and the scars.
Eric Fischl and Michael Stone in Bad Boy: My Life On and Off the Canvas
Comments are welcome!
