A: We all still wonder how the art world will change post-COVID. (Will there ever be a time when we can say we are post-COVID?). I know that I will continue refining and developing my art practice and seeking out new business opportunities. I have been an artist long enough to know that I will always follow my own path (each pastel painting points to the next one) regardless of what is going on in the larger world. How could I not do so? In large part due to an extensive social media program carried out by my two able assistants, the COVID period has been a personal boon. I completed a short documentary film about my life and work. It is in post-production now. I gained representation with three new international galleries. My blog is attracting approximately 1,000 – 2,000 new subscribers every month and I continue receiving requests for interviews from around the world.
Comments Off on Q: To what extent will the world of art change in the post-COVID period – both in terms of what is created and also the business of art? (Question from artamour)
A: I love this question! I remember being impressed by Ursula von Rydingsvard’s exhibition at the National Museum of Women in the Arts a few years ago. What stayed with me most was her wall text, “Why Do I Make Art by Ursula von Rydingsvard.” There she listed a few dozen benefits that art-making has brought to her life.
I want to share some of my own personal reasons for art-making here, in no particular order. My list keeps changing, but these are true at least for today.
1. Because I love the entire years-long creative process – from foreign travel whereby I discover new source material, to deciding what I will make, to the months spent in the studio realizing my ideas, to packing up my newest pastel painting and bringing it to my Virginia framer’s shop, to seeing the framed piece hanging on a collector’s wall, to staying in touch with collectors over the years and learning how their relationship to the work changes.
2. Because I love walking into my studio in the morning and seeing all of that color! No matter what mood I am in, my spirit is immediately uplifted.
3. Because my studio is my favorite place to be… in the entire world. I’d say that it is my most precious creation. It’s taken more than twenty-two years to get it this way. I hope I never have to move!
4. Because I get to listen to my favorite music all day.
5. Because when I am working in the studio, if I want, I can tune out the world and all of its urgent problems. The same goes for whatever personal problems I am experiencing.
6. Because I am devoted to my medium. How I use pastel continually evolves. It’s exciting to keep learning about its properties and to see what new techniques will develop.
7. Because I have been given certain gifts and abilities and that entails a sacred obligation to USE them. I could not live with myself were I to do otherwise.
8. Because art-making gives meaning and purpose to my life. I never wake up in the morning wondering, how should I spend the day? I have important work to do and a place to do it. I know this is how I am supposed to be spending my time on earth.
9. Because I have an enviable commute. To get to my studio it’s a thirty-minute walk, often on the High Line early in the morning before throngs of tourists have arrived.
10. Because life as an artist is never easy. It’s a continual challenge to keep forging ahead, but the effort is also never boring.
11. Because each day in the studio is different from all the rest.
12. Because I love the physicality of it. I stand all day. I’m always moving and staying fit.
13. Because I have always been a thinker more than a talker. I enjoy and crave solitude. I am often reminded of the expression, “She who travels the farthest, travels alone.” In my work I travel anywhere.
14. Because spending so much solitary time helps me understand what I think and feel and to reflect on the twists and turns of my unexpected and fascinating life.
15. Because I learn about the world. I read and do research that gets incorporated into the work.
16. Because I get to make all the rules. I set the challenges and the goals, then decide what is succeeding and what isn’t. It is working life at its most free.
17. Because I enjoy figuring things out for myself instead of being told what to do or how to think.
18. Because despite enormous obstacles, I am still able to do it. Art-making has been the focus of my life for thirty-three years – I was a late bloomer – and I intend to continue as long as possible.
19. Because I have been through tremendous tragedy and deserve to spend the rest of my life doing exactly what I love. The art world has not caught up yet, but so be it. This is my passion and my life’s work and nothing will change that.
20. Because thanks to the internet and via social media, my work can be seen in places I have never been to and probably will never go.
21. Because I would like to be remembered. The idea of leaving art behind for future generations to appreciate and enjoy is appealing.
A: My journey to becoming a visual artist was circuitous, to say the least. Risk-taking gave me the life and career I enjoy now.
The biggest – and scariest – risk I’ve ever taken was deciding to leave my active duty Naval career to pursue art full-time. The second most significant risk was moving to New York City in 1997. I have never regretted doing either one.
When I was 25, and a civilian, I earned my private pilot’s license and spent the next two years amassing other flying licenses and ratings, culminating in a Boeing-727 flight engineer’s certificate. Two years later I joined the Navy.
As an accomplished civilian pilot with thousands of flight hours, I had expected to fly jets in the Navy. However, women were barred from combat in those days (the 1980s) so there were very few women Navy pilots. There were no female pilots on aircraft carriers and no female Blue Angels. Women were restricted to training male pilots for combat jobs and priority was given to Naval Academy graduates. My BA was from a different university.
In the mid-1980s I was in my early 30s and a Lieutenant on active duty in the Navy. I worked a soul-crushing job as a computer analyst on the midnight shift in a Pentagon sub-basement. It was literally and figuratively the lowest point of my life. I hated my job! Not only was it boring, I was not using my hard-won flying skills. In short I was miserable – miserable and trapped because a Naval officer cannot just resign with two weeks notice.
Remembering the joyful Saturdays of my youth when I had taken art classes with a local New Jersey painter, I enrolled in a drawing class at the Art League School in Alexandria, Virginia. Initially I wasn’t very good, but it was wonderful to be around other women and a world away from the “warrior mentality” of my mostly male Pentagon co-workers. Plus, I was having fun!
Soon I enrolled in more classes and became a very motivated full-time art student who worked nights at the Pentagon. As I studied and improved my skills, I discovered my preferred medium – soft pastel on sandpaper.
Although I was certain I had found my life’s calling as a fine artist, I had grown used to a regular paycheck and the many benefits of being a Navy Lieutenant. For more than a year I agonized over whether or not to leave the Navy and lose my financial security. I’d be taking a huge risk: could I ever support myself as an artist? Was I making the dumbest mistake of my life?
Eventually, I decided I HAD TO take a leap. I simply adored making art – it challenged me to use all of my skills and talents – while I was unhappy, bored, and unfulfilled working at the Pentagon.
But once my mind was finally made up, I still could not leave. Due to geopolitical circumstances, there was a significant delay. The Navy was experiencing a manpower shortage and Congress had enacted a stop-loss order, which prevented officers from resigning for one year. I submitted my resignation effective exactly one year later: on September 30, 1989. Being stuck in a job I no longer wanted nor had the slightest interest in, was truly the longest year of my life!
Unlike most people, I can pinpoint exactly when I became an artist. I designate October 1, 1989 as the day I became a professional artist! I have never regretted my decision and I never again needed, nor had, a day job.
However, I must mention that I remained as a part-time Naval Reservist for the next 14 years, working primarily at the Pentagon for two days every month and two weeks each year. The rest of the time was my own to pursue my art career. After I moved to Manhattan in 1997, I commuted by train to Washington, DC to work for the Navy.
Finally on November 1, 2003, I officially retired as a Navy Commander. Now, I daresay, I am the rare fine artist who can point to a Navy pension as a source of income.
I love my life as an accomplished New York fine artist! With the help of two social media assistants, I work hard to make and promote the art I create. My pastel paintings and my pastel skills continue to evolve and grow, gaining wider recognition and a larger audience along the way.
In addition to making art, I have been a blogger since 2012. The audience for my blog, https://barbararachkoscoloreddust.com/ increases by 1,000 – 2,000 new subscribers each month. Today I have more than 72,000 readers!
A recent view of the studio with works in progress
A: It’s the fact that no matter how hard an artist works there is no guarantee that money will be forthcoming soon. I work very hard at all aspects of being an artist, from creating pastel paintings and educating the public about what I do, to finding galleries with whom to partner, responding to interview requests, staying on top of social media, writing, etc. Under-appreciation seems to be the fate of too many contemporary artists.
Barbara at work on “Schemer,” Soft Pastel on Sandpaper, 26” x 20”
A: I’ll describe a typical day at the studio. When I first arrive in the morning, I read for 30 minutes. Reading focuses and quiets my mind and gets me ready to begin the day’s work. While I read, I look at the pastel painting that’s on my easel to see where to begin. Then I close the book, turn on some music, plug in the Halogen lamps I use while working, apply a barrier cream to my hands, put on a surgical mask (to avoid breathing pastel dust), pick up a pastel, and start.
I never sit while working. I enjoy the physicality of art-making and prefer to stand at my easel so I can back up to see how the pastel painting looks from a distance. I like being on my feet all day and getting some exercise. I work for a couple of hours, break for lunch, and then work the rest of the afternoon.
I believe artists need to be disciplined. I work five days a week, taking Wednesdays and Sundays off, and spend seven hours or more per day in the studio. Daylight is essential so I work more hours in summer, fewer in winter. I like to think of art-making as independent of time tables, but I tend to work in roughly two-hour blocks before taking a break. I typically work until 5:00 or so.
Studio hours are sacrosanct and exclusively for creative work. I do not have WiFi at my studio and prefer to keep my computer and mobile devices elsewhere (they devour time). Art business activities – answering email, keeping up with social media, sending jpegs, writing blog posts, doing interviews, etc. – are accomplished at home in the mornings, in the evenings, and on days off from the studio.
I have always been a morning person. I wake up about 6:00, make breakfast, and spend about an hour online checking email, monitoring and responding to social media (my two assistants devote their efforts to social media marketing of my work), catching up on news (art sites like Hyperallergic,The New York Times, the BBC, etc.). I swim three or four times a week. On those days I leave my apartment by 7:30, walk to the pool, swim for an hour, and arrive at the studio about 11. On days when I don’t swim, I generally arrive at the studio between 9:30 and 10.
A: Last spring I viewed Ursula von Rydingsvard’s exhibition at the National Museum of Women in the Arts. One thing that stayed with me is her wall text, “Why Do I Make Art by Ursula von Rydingsvard” in which she listed a few dozen benefits that art-making has brought to her life.
I want to share some of my own personal reasons here, in no particular order. My list keeps changing, but these are true at least for today.
1. Because I love the entire years-long creative process – from foreign travel whereby I discover new source material, to deciding what I will make, to the months spent in the studio realizing my ideas, to packing up my newest pastel painting and bringing it to my Virginia framer’s shop, to seeing the framed piece hanging on a collector’s wall, to staying in touch with collectors over the years and learning how their relationship to the work changes.
2. Because I love walking into my studio in the morning and seeing all of that color! No matter what mood I am in, my spirit is immediately uplifted.
3. Because my studio is my favorite place to be… in the entire world. I’d say that it is my most precious creation. It’s taken more than twenty-two years to get it this way. I hope I never have to move!
4. Because I get to listen to my favorite music all day or to Public Radio stations.
5. Because when I am working in the studio, if I want, I can tune out the world and all of it’s urgent problems. The same goes for whatever personal problems I am experiencing.
6. Because I am devoted to my medium. How I use pastel continually evolves. It’s exciting to keep learning about its properties and to see what new techniques will develop.
7. Because I have been given certain gifts and abilities and that entails a sacred obligation to USE them. I could not live with myself were I to do otherwise.
8. Because art-making gives meaning and purpose to my life. I never wake up in the morning wondering, how should I spend the day? I have important work to do and a place to do it. I know this is how I am supposed to be spending my time on earth.
9. Because I have an enviable commute. To get to my studio it’s a thirty-minute walk, often on the High Line early in the morning before throngs of tourists have arrived.
10. Because life as an artist is never easy. It’s a continual challenge to keep forging ahead, but the effort is also never boring.
11. Because each day in the studio is different from all the rest.
12. Because I love the physicality of it. I stand all day. I’m always moving and staying fit.
13. Because I have always been a thinker more than a talker. I enjoy and crave solitude. I am often reminded of the expression, “She who travels the farthest, travels alone.” In my work I travel anywhere.
14. Because spending so much solitary time helps me understand what I think and feel and to reflect on the twists and turns of my unexpected and fascinating life.
15. Because I learn about the world. I read and do research that gets incorporated into the work.
16. Because I get to make all the rules. I set the challenges and the goals, then decide what is succeeding and what isn’t. It is working life at its most free.
17. Because I enjoy figuring things out for myself instead of being told what to do or how to think.
18. Because despite enormous obstacles, I am still able to do it. Art-making has been the focus of my life for thirty-three years – I was a late bloomer – and I intend to continue as long as possible.
19. Because I have been through tremendous tragedy and deserve to spend the rest of my life doing exactly what I love. The art world has not caught up yet, but so be it. This is my passion and my life’s work and nothing will change that.
20. Because thanks to the internet and via social media, my work can be seen in places I have never been to and probably will never go.
21. Because I would like to be remembered. The idea of leaving art behind for future generations to appreciate and enjoy is appealing.
A: It depends on what the purpose and objectives of a particular artist’s website are. I use my website to document all of the work, the process, exhibitions, and press in one central place. I do not list prices. If someone is interested in more information, including prices, they can easily email or call me.
I have two assistants who help with social media and my online presence continues to grow. Many of my available pastel paintings are included on commercial sites like Artsy. Current prices are listed there.
A: It’s true that there are more opportunities now for women artists. Indeed, there are more opportunities for ALL artists. Social media has helped immensely in that it allows artists to take charge of our own careers, making us less dependent on the approval, largesse, and/or validation of art world gatekeepers.
However, at the highest levels of our profession, there are many inequities. As more women become art museum directors, collectors of contemporary art, and leaders whose taste matters, the status of all female artists is bound to improve to become more aligned with that of males.
A: This blog continues to be a crucial part of my overall art practice. Blogging twice a week forces me to think deeply about my work and to explain it clearly to others. The process has helped develop a better understanding about why I make art and has encouraged me to become a better writer.
As far as art marketing, one crucial activity is to take my blog posts and repurpose them for posting on social media sites. Several years ago I realized it’s necessary to put as much time and energy into getting my work seen online as it is to create it.
With the help of my assistant I stay active on Facebook, LinkedIn, Twitter, Instagram, and Pinterest. I have sold paintings, in the 5-figure price range, through Facebook connections. Recently an art critic reconnected with me via LinkedIn and went on to write a scholarly essay about my “Black Paintings.” In December she’s presenting a paper at Oxford University and will speak about my work.
I find online marketing to be a constant challenge, but it does yield rewards. You never know what might happen.
barbararachkoscoloreddust.com 