Blog Archives
Q: Why do you make art?
“Why Do I Make Art” by Ursula von Rydingsvard
A: Last spring I viewed Ursula von Rydingsvard’s exhibition at the National Museum of Women in the Arts. One thing that stayed with me is her wall text, “Why Do I Make Art by Ursula von Rydingsvard” in which she listed a few dozen benefits that art-making has brought to her life.
I want to share some of my own personal reasons here, in no particular order. My list keeps changing, but these are true at least for today.
1. Because I love the entire years-long creative process – from foreign travel whereby I discover new source material, to deciding what I will make, to the months spent in the studio realizing my ideas, to packing up my newest pastel painting and bringing it to my Virginia framer’s shop, to seeing the framed piece hanging on a collector’s wall, to staying in touch with collectors over the years and learning how their relationship to the work changes.
2. Because I love walking into my studio in the morning and seeing all of that color! No matter what mood I am in, my spirit is immediately uplifted.
3. Because my studio is my favorite place to be… in the entire world. I’d say that it is my most precious creation. It’s taken more than twenty-two years to get it this way. I hope I never have to move!
4. Because I get to listen to my favorite music all day or to Public Radio stations.
5. Because when I am working in the studio, if I want, I can tune out the world and all of it’s urgent problems. The same goes for whatever personal problems I am experiencing.
6. Because I am devoted to my medium. How I use pastel continually evolves. It’s exciting to keep learning about its properties and to see what new techniques will develop.
7. Because I have been given certain gifts and abilities and that entails a sacred obligation to USE them. I could not live with myself were I to do otherwise.
8. Because art-making gives meaning and purpose to my life. I never wake up in the morning wondering, how should I spend the day? I have important work to do and a place to do it. I know this is how I am supposed to be spending my time on earth.
9. Because I have an enviable commute. To get to my studio it’s a thirty-minute walk, often on the High Line early in the morning before throngs of tourists have arrived.
10. Because life as an artist is never easy. It’s a continual challenge to keep forging ahead, but the effort is also never boring.
11. Because each day in the studio is different from all the rest.
12. Because I love the physicality of it. I stand all day. I’m always moving and staying fit.
13. Because I have always been a thinker more than a talker. I enjoy and crave solitude. I am often reminded of the expression, “She who travels the farthest, travels alone.” In my work I travel anywhere.
14. Because spending so much solitary time helps me understand what I think and feel and to reflect on the twists and turns of my unexpected and fascinating life.
15. Because I learn about the world. I read and do research that gets incorporated into the work.
16. Because I get to make all the rules. I set the challenges and the goals, then decide what is succeeding and what isn’t. It is working life at its most free.
17. Because I enjoy figuring things out for myself instead of being told what to do or how to think.
18. Because despite enormous obstacles, I am still able to do it. Art-making has been the focus of my life for thirty-three years – I was a late bloomer – and I intend to continue as long as possible.
19. Because I have been through tremendous tragedy and deserve to spend the rest of my life doing exactly what I love. The art world has not caught up yet, but so be it. This is my passion and my life’s work and nothing will change that.
20. Because thanks to the internet and via social media, my work can be seen in places I have never been to and probably will never go.
21. Because I would like to be remembered. The idea of leaving art behind for future generations to appreciate and enjoy is appealing.
Comments are welcome!
Q: Do you think artists should post prices on their websites?
Screenshot of Barbara’s homepage
A: It depends on what the purpose and objectives of a particular artist’s website are. I use my website to document all of the work, the process, exhibitions, and press in one central place. I do not list prices. If someone is interested in more information, including prices, they can easily email or call me.
I have two assistants who help with social media and my online presence continues to grow. Many of my available pastel paintings are included on commercial sites like Artsy. Current prices are listed there.
Comments are welcome!
A: Would you agree that there are more opportunities for women artists these days?
At Salomon Arts in Tribeca
A: It’s true that there are more opportunities now for women artists. Indeed, there are more opportunities for ALL artists. Social media has helped immensely in that it allows artists to take charge of our own careers, making us less dependent on the approval, largesse, and/or validation of art world gatekeepers.
However, at the highest levels of our profession, there are many inequities. As more women become art museum directors, collectors of contemporary art, and leaders whose taste matters, the status of all female artists is bound to improve to become more aligned with that of males.
Comments are welcome!
Q: What art marketing activities do you put into practice regularly that work most successfully for you?
“White Star,” 38″ x58″, ready to go to the framer
A: This blog continues to be a crucial part of my overall art practice. Blogging twice a week forces me to think deeply about my work and to explain it clearly to others. The process has helped develop a better understanding about why I make art and has encouraged me to become a better writer.
As far as art marketing, one crucial activity is to take my blog posts and repurpose them for posting on social media sites. Several years ago I realized it’s necessary to put as much time and energy into getting my work seen online as it is to create it.
With the help of my assistant I stay active on Facebook, LinkedIn, Twitter, Instagram, and Pinterest. I have sold paintings, in the 5-figure price range, through Facebook connections. Recently an art critic reconnected with me via LinkedIn and went on to write a scholarly essay about my “Black Paintings.” In December she’s presenting a paper at Oxford University and will speak about my work.
I find online marketing to be a constant challenge, but it does yield rewards. You never know what might happen.
Comments are welcome!
Q: What invaluable art business lesson did you learn in the past year?
Barbara’s studio
A: I have decided that it IS necessary to work with art galleries. During my thirty years as an artist, I have been represented by two dozen galleries and found most to be disappointing. For the past few years I have focused extensively on social media and other sorts of creative marketing. My efforts have built significant name recognition – many more people around the world know about me and my work – but my collector base has not expanded as much as I would have liked. So I have revised my marketing strategy to include gallery representation.
Comments are welcome!
Q: What career accomplishment are you most proud of?
Collector, “False Friends,” and ARTNews article that shows the painting in progress
A: I am most proud of my global network of friends, collectors, and fans who enjoy and support my work. Over the years, thanks to direct personal contact and social media, many have become valued friends.
Comments are welcome!
Q: Can you describe a single habit that you believe contributes to your professional success?
Barbara’s studio with work in progress
A: It’s probably the fact that I keep regular studio hours. Contrary to the cliche of artists working in spurts, I continually work in the studio at least seven hours a day, five days a week, with Wednesdays and Sundays as my days off. I devote another two hours or so in the mornings and evenings for art business tasks: email, sending out jpegs, social media, etc. I always remember something Katharine Hepburn said: “Without discipline there is no life.”
Comments are welcome!
Q: What are some of your work habits? Do you sit most of the day?
Barbara at work, Photo: Marianne Barcellona
A: No, I never sit while working. I enjoy the physicality of art-making and prefer to stand at my easel so I can back up to see how a painting looks from a distance. I like being on my feet all day and getting some exercise.
In order to accomplish anything, artists need to be disciplined. I work five days a week, taking Wednesdays and Sundays off, and spend seven hours or more in the studio. Daylight is necessary so I work more hours in summer, fewer in winter. I deliberately don’t have a clock on the wall – art-making is independent of timetables – but I tend to work in roughly two-hour blocks before taking a break.
Studio hours are sacrosanct and exclusively for creative work. I keep my computer and mobile devices out of the studio. Art business activities – answering email, keeping up with social media, sending jpegs, writing blog posts, doing interviews, etc. – are mostly accomplished at home in the evenings and on days off.
Comments are welcome!
Q: How do you decide how much to charge for your paintings?
Barbara’s studio
A: What to charge for my work is a complex question. The prices of my pastel paintings take into account many tangible and intangible factors. Here are a few:
Sales history.
My thirty-year-long exhibition history.
The costs of maintaining a studio in New York. My overhead goes up annually, but I do not raise prices every year to offset these expenses.
The countless hours of labor, cost of art materials, framing, photography, transportation, foreign travel, etc. that go into creating a painting.
Costs for marketing, social media, advertising, website design and upkeep, ongoing education, etc.
Somewhat less quantifiable factors such as my reputation as an artist, the real demand for my work, goodwill, the fact that I work full-time as a professional artist, etc.
Comments are welcome!
Q: How would you describe your personal artistic style?
Barbara’a pastels
A: Regardless of what medium I am using, I am first and foremost a colorist. Everything I create is vibrant with color.
The Navy taught me to be organized, goal-oriented and focused, to love challenges, and in everything I do, to pay attention to the details. Trying to make it as an artist in New York is nothing BUT challenges, so these qualities serve me well, whether I am creating paintings, shooting and making photographs, or trying to understand the art business, keep up with social media, and manage all the tasks required of a busy artist with a New York studio, a business, and two residences to maintain. It’s a lot, but it forces me to continually learn and grow. As Helen Keller famously said, “Life is an adventure or it is nothing.”
These days I am rarely bored. I thoroughly enjoy spending long, solitary hours working to become a better artist. I am meticulous about craft and will not let work out of my studio until it is as good as I can make it. My creative process is more exciting than ever. It’s thrilling and energizing to continually push soft pastel to its limits and use it in ways that no other artist has done before!
Comments are welcome!
