Category Archives: Art Business

Q: What do you enjoy the least about being an artist?

A recent view of the studio with works in progress

A recent view of the studio with works in progress

A:  It’s the fact that no matter how hard an artist works there is no guarantee that money will be forthcoming soon.  I work very hard at all aspects of being an artist, from creating pastel paintings and educating the public about what I do, to finding galleries with whom to partner, responding to interview requests, staying on top of social media, writing, etc.  Under-appreciation seems to be the fate of too many contemporary artists.

Comments are welcome!

Pearls from artists* # 433

Chatting with Jenny Holzer.  It looks like she did not want her picture taken, but she was actually waiving. VIGIL: Jenny Holzer and @creativetime

Chatting with Jenny Holzer.  It looks like she did not want her picture taken, but she was actually waiving.

*an ongoing series of quotations – mostly from artists, to artists – that offers wisdom, inspiration, and advice for the sometimes lonely road we are on.

…Two positions exist, the artistic and the commercial.  Between these two an abiding tension persists.  The eighteenth-century American painter Gilbert Stuart complained, “What a business is that of portrait painter.  He is brought a potato and is expected to paint a peach.”  The artist learns that the public wants peaches, not potatoes.  You can paint potatoes if you like, write potatoes, dance potatoes, and compose potatoes, you can with great and valiant effort communicate with some other potato-eaters and peach-eaters.  In so doing you contribute to the world’s reservoir of truth and beauty.  But if you won’t give the public peaches, you won’t be paid much.

Repeatedly artists take the heroic potato position.  They want their work to be good, honest, powerful – and only then successful.  They want their work to be alive, not contrived and formulaic.  As the Norwegian painter Edvard Munch put it:  “No longer shall I paint interiors, and people reading, and women knitting.  I shall paint living people, who breathe and feel and suffer and love.”

The artist is interested in the present and has little desire to repeat old, albeit successful formulas.  As the painter Jenny Holzer put it, “I could do a pretty good third generation-stripe painting, but so what? 

The unexpected result of the artist’s determination to do his [sic] own best art is that he is put in an adversarial relationship with the public.  In that adversarial position he comes to feel rather irrational for what rational person would do work that’s not wanted? 

…Serious work not only doesn’t sell well, it’s also judged by different standards.  If the artist writes an imperfect but commercial novel it is likely to be published and sold.  If his screenplay is imperfect but commercial enough it may be produced.  If it is imperfect and also uncommercial it will not be produced.  If his painting is imperfect but friendly and familiar it may sell well.  If it is imperfect and also new and difficult, it may not sell for decades, if ever.

Ironically enough, the artist attempting serious work must also attain the very highest level of distinction possible.  He must produce Crime and Punishment and The Brothers Karamazov but not also The Insulted and Injured or A Raw Youth, two of Dostoevsky’s nearly unknown novels.  He is given precious little space in this regard.      

I daresay, this last is why I devote my life to creating the most unique, technically advanced pastel paintings anyone will see!

Eric Maisel, A Life in the Arts:  Practical Guidance and Inspiration for Creative and Performing Artists

Comments are welcome!

Q: What do you enjoy most about being an artist?

Barbara’s studio

Barbara’s studio

A:  This is a question I like to revisit every so often because life as an artist does not get easier; just the opposite, in fact. Visual artists tend to be “one man bands.” We do it all notwithstanding the fact that everything gets more difficult as we get older. It’s good to be reminded about what makes all the sacrifice and hard work worthwhile.

Even after thirty-four years as an artist, there are so many things to enjoy! I make my own schedule, set my own tasks, and follow new interests wherever they may lead. I am curious about everything and am rarely bored. I continually push my pastel technique as I strive to become a better artist. There is still so much to learn!

My relationship with collectors is another perk. I love to see pastel paintings hanging on collectors’ walls, especially when the work is newly installed and the owners are excited to take possession. This means that the piece has found a good home, that years of hard work have come full circle! And it’s often the start of a long friendship. After living with my pastel paintings for years, collectors tell me they see new details never noticed before and they appreciate the work more than ever. It’s extremely gratifying to have built a network of supportive art-loving friends around the country.  I’m sure most artists would say the same!

Comments are welcome!

Pearls from artists* # 427

Barbara’s studio

Barbara’s studio

*an ongoing series of quotations – mostly from artists, to artists – that offers wisdom, inspiration, and advice for the sometimes lonely road we are on.

There should be a single Art Exchange in the world, to which an artist would simply send his works and be given in return as much as he needs.  As it is, one has to be a merchant on top of everything else, and how badly one goes about it.  

Ludwig von Beethoven quoted in Eric Maisel, A Life in the Arts:  Practical Guidance and Inspiration for Creative and Performing Artists

Comments are welcome!

Pearls from artists* # 426

Barbara’s studio

Barbara’s studio

*an ongoing series of quotations – mostly from artists, to artists – that offers wisdom, inspiration, and advice for the sometimes lonely road we are on.

You are talented and creative.  You rarely block and when you do block you know how to move yourself along.  Your moods are not incapacitating and you haven’t stepped over into madness.  Your personality is sufficiently integrated that your necessary arrogance doesn’t prevent you from having successful relationships.  Your nonconformity hasn’t made you a pariah, and your skepticism hasn’t bred in you a nihilistic darkness.  You work happily in isolation but can also move into the world and have a life.  You have, in short, met the challenges posed so far.  

Are you home free?  Unfortunately not.  The next challenges you face are as great as any posed so far.  They are the multiple challenges of doing the business of art:  making money, developing a career, acknowledging and making the most of your limited opportunities, living with compromise, dealing with mass taste and commercialism, negotiating the marketplace, and making personal sense of the mechanics and metaphysics of the business environment of art. 

Many an artist grows bitter in this difficult arena.  Many an artist flounders.  Only the rare artist sits himself down to examine these matters, for they are painful to consider.  But you have no choice but to examine them.  If you are an artist, you want an audience.  And if you want an audience, you must do business.

Eric Maisel in A Life in the Arts:  Practical Guidance and Inspiration for Creative and Performing Artists

Comments are welcome!

Q: How many days a week do you work on your art?

Working on “Jokester”

At work

A:  My life is devoted to art and to art-making.  Working in pastel is slow and labor-intensive – in a good year I make four or five pastel paintings – so maintaining good work habits is imperative.  As a fulltime professional artist, I strive to  keep regular studio hours.  I work five days a week, roughly seven hours a day.

However, running the business side of things is an every day activity:  marketing, interviews, applying for exhibitions, making photographs, documenting my professional activities, sending JPEGs, responding to inquiries, etc.  There is always something to do!

Comments are welcome!   

Q: How do you start your day?

Working

Working

A:  (Note: this is my pre-pandemic answer).

I have always been a morning person. I wake up about 6:00, make breakfast, and spend about an hour online checking email, monitoring and responding to social media (my two assistants devote their efforts to social media marketing of my work), catching up on news (art sites like Hyperallergic, The New York Times, the BBC, etc.). I swim three or four times a week. On those days I leave my apartment by 7:30, walk to the pool, swim for an hour, and arrive at the studio about 11. On days when I don’t swim, I generally arrive at the studio between 9:30 and 10.

Comments are welcome!

 

Q: Are pastel paintings easy to care for?

With “Poseur,” 70” x 50” Framed

With “Poseur,” 70” x 50” Framed

A:  Yes, they are.  I have used only the finest archival and lightfast materials to create and frame them because I want them to last.  Here are some instructions.  

Always treat pastel paintings with the utmost care.  Avoid bumping and other sorts of rough handling.   

Pastel paintings should be kept face up at all times, especially when they are being transported long distances. Use an art shipper and ensure they are familiar with the requirement to ship the work flat and face up.

Never hang pastel paintings (or any art!) in direct sunlght!  Sunlight makes colors fade over time.  Also, moisture droplets can form on the inside of the Plexiglas.  When they dry, it leaves marks.

Use a soft cloth and Plexiglas cleaner to dust off the glazing.  Never use Windex on Plexiglas.  

That’s it!  

If you have questions, please contact me at brachko@erols.com. 

Comments are welcome!  

Q: You have worked with twenty-plus galleries during your career. Which ones do you consider the best?

"Myth Meets Dream," 1993, soft pastel on sandpaper, the earliest painting that includes Mexican figures

“Myth Meets Dream,” 1993, soft pastel on sandpaper, the earliest painting that includes Mexican figures

A:  Probably the most prestigious gallery that represented my work was Brewster Fine Arts on West 57th Street in Manhattan.  Brewster was my first New York gallery.  In the summer of 1996 I mailed the gallery a sheet of slides, as we did in those days.  I was living in Virginia and had been a working artist for ten years.  In July while traveling around Mexico, I decided to check the phone messages at home in Virginia.  I was thrilled to receive an invitation from Mia Kim, the gallery director, to exhibit pastel paintings in October!  And she had not yet even seen my work in person.

Beginning that fall, I gained representation with Brewster Fine Arts, an elegant gallery specializing in Latin American Masters like Rufino Tamayo, Diego Rivera, and others.  I am not Latina, of course, but I showed there due to my subject matter.  At my October opening, I remember Mia declaring to the attendees, “Barbara has the soul of a Latina!”  That night I met fellow gallery artist Leonora Carrington. She and I were the only non-Latina artists respresented.  I knew I was on my way! 

The gallery continued to present my work in group exhibitions and the staff gave brilliant talks about me and my creative process.  For many years whenever I introduced myself to a new art aficionado, they already knew my work from having seen it at Brewster.  I continued to be represented there until the gallery closed years later.

Also, Gallery Bergelli in Larkspur, CA did an excellent job of representing my work.  I applied for one of their juried exhibitions, was accepted, and afterwards, they offered permanent representation.  Soon they introduced me to one of my best collectors, with whom I am still friends.

I have worked with many galleries, some good, some not, for various reasons.  Ours is an extremely tough business.  Unfortunately, many of the best and formerly-great galleries are gone forever.   

Comments are welcome!   

Q: You had a terrific interview published in the July Issue # 44 of “Art Market.” How did that happen?

First page of Barbara’s interview in “Art Market”

First page of Barbara’s interview in “Art Market”

A: You know, my business strategy is to get my work onto as many websites as possible in hopes of eventually reaching the right collectors.  ArtsRow has not gotten me a sale yet, but wow, what press!  The print copy of “Art Market is gorgeous.”  I was stunned by the quality of the reproductions, the layout, and the fact that the publisher did not cut any of my 18-page interview!

This is how it happened.  I cannot remember if Paula Soito found me or vice versa.  Somehow we connected, I sent my work for her ArtsRow website, and shortly after, she asked to interview me for her blog.  Paula deeply connected to something in my work or my bio.  I may be mistaken, but I do not believe she asks many artists for an interview. 

As I do with every interview request, I enthusiastically said, “Yes!”  Paula proceeded to ask great questions.  I prepared my written answers to her questions as though I were writing an article for “The New York Times,” because once an interview is published, you never know who will read it.  And we had no word limits since the interview was being published on her blog, not in print.

So last spring my in-depth interview was published on Paula’s blog.  Sometime later she let me know that she had met Dafna Navarro, CEO and Founder of “Art Market,” and was arranging for our interview to be published there.  I thought, “Gee, that’s nice,” thinking there’s no way they will publish the whole article.  When I received my print copy in the mail I was thrilled!  Not only did my interview look great, but it was sandwiched between a piece about an exhibition at The Metropolitan Museum and one at The Whitney Museum of American Art!  So, of course, I am sharing it with everyone and encouraging people to purchase a print copy.

You can read the full exclusive interview here on my website:  
 
Comments are welcome!
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