Category Archives: Art Business
Q: To what extent will the world of art change in the post-COVID period – both in terms of what is created and also the business of art? (Question from artamour)
A: We all still wonder how the art world will change post-COVID. (Will there ever be a time when we can say we are post-COVID?). I know that I will continue refining and developing my art practice and seeking out new business opportunities. I have been an artist long enough to know that I will always follow my own path (each pastel painting points to the next one) regardless of what is going on in the larger world. How could I not do so? In large part due to an extensive social media program carried out by my two able assistants, the COVID period has been a personal boon. I completed a short documentary film about my life and work. It is in post-production now. I gained representation with three new international galleries. My blog is attracting approximately 1,000 – 2,000 new subscribers every month and I continue receiving requests for interviews from around the world.
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Q: What are your current aspirations?
A: During the pandemic I was fortunate to have added three international galleries – in London, New Delhi, and Sweden – to the growing list of galleries that represent my work. (This is in addition to a gallery in Naples, FL that I have been working with for several years). It is extremely gratifying to discover that finally, after 36 years as a devoted and hard-working professional artist, galleries are seeking me out, instead of the other way around. Next I’d like to find a local home gallery in New York with whom to work. This will be the final piece of my business plan… at least for now!
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Q: What was the first review you ever received and how did you get it?
A: In 1991 I was in my late thirties and had resigned my active duty Naval commission two years before. I had been an artist for five years. I was anxious to get my pastel paintings exhibited, seen by an audience, and collected! As I worked hard to build my resume, I hustled to exhibit in all sorts of spaces that were not galleries: restaurants, hospitals, real estate offices, law offices, theaters, doctors’ offices, and more. The goal was to just get the work out of my home studio.
In December 1991 I presented a solo exhibition at Dumbarton Church in Georgetown (Washington, DC). For years Bryan had volunteered to set up chairs, a Steinway piano, and other miscellaneous equipment for their classical music concert series. The church’s downstairs space was used to showcase artists’ work. So I applied for a solo exhibition, was accepted, and got my first review in a local Washington, DC newspaper called “Eye Wash!”
Moral: artists have to work extremely hard for every little thing that comes our way!
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Pearls from artists* # 493
*an ongoing series of quotations – mostly from artists, to artists – that offers wisdom, inspiration, and advice for the sometimes lonely road we are on.
Professional opportunities in the art world almost always come out of personal connections, and community – almost by definition – is the way to make them. That’s not a prescription for superficial networking or obnoxious self-promotion, neither of which will get you anywhere. It means realizing that the chance to get a piece into a group show or meet a gallerist will probably come through someone you know and rspect, who knows and respects you.
Depending on your temperament, building community can feel daunting, artificial, or fun. There’s no need to subject yourself to awkward conversation at stuffy cocktail parties. Just keep in touch with your friends and professors from art school, attend local openings, and be open to meeting new people at events. If you’re shy, bring a friend along. It’s easier to break your way into conversation when you have a sidekick, and then you can talk about each other’s work instead of your own.
In Art/Work: Everything You Need to Know (and Do) As You Pursue Your Art Career by Heather Darcy Bhandari and Jonathan Melber
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Pearls from artists* # 492
*an ongoing series of quotations – mostly from artists, to artists – that offers wisdom, inspiration, and advice for the sometimes lonely road we are on.
Start with the community you know, who knows you. who’s interested in whatever it is that you’ve put together with your work or your gallery space or your magazine or your brand or your performance series. Start with who you know and build from there.
I think it’s about working in a way that’s true to yourself and that allows things to happen naturally, with bits of prodding to bring new people into contact with what you do.
Peter Eleey, curator, in Art/Work: Everything You Need to Know (and Do) As You Pursue Your Art Career by Heather Darcy Bhandari and Jonathan Melber
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Q: What was the first New York gallery that represented your work and how did they find you?
A: My first (and still the best) New York gallery was Brewster Gallery on West 57th Street in what, in 1996, was the most important gallery district in Manhattan. By joining Brewster, my work was exhibited alongside an impressive list of Latin American painters and sculptors such as Leonora Carrington, Frida Kahlo, Francisco Zuniga, Rufino Tamayo, Diego Rivera, Francisco Toledo, and more. Brewster was a prestigious and elegant gallery, well-known throughout the Latin American art world for their superb exhibitions and their contributions to art history scholarship.
Since I am not Latina, my work was selected by virtue of its Mexican subject matter and level of craftsmanship. Mia Kim, the owner/director, told me that amidst so many deserving, unrepresented, and talented artists of Latin American heritage, she was sometimes challenged to defend her decision to represent me. Mia’s response was always, “Barbara may not be of Latin American ancestry, but she most assuredly has the soul of a Latina! Her work has obvious affinities to Leonora’s, the other non-Latina that we represent.”
In July of 1996, while I was still living in Virginia, I mailed a slide sheet and reviews to Brewster, thinking that during the slow summer months, perhaps someone might actually LOOK at my material. Then I forgot all about it as Bryan and I headed off on a trip to Mexico. While we were in Mexico City, something told me to check our phone messages at the house in Alexandria. I did so and was floored to hear Mia offer me representation and a two-person show in October. The first time she would even see my work in person would be when I delivered it to the gallery!
In October my “Domestic Threats” pastel paintings were paired with work by Cuban artist, Tomas Esson, for an exhibition called “Monkey Business.” The opening was extremely well-attended by a sophisticated international New York crowd. A highlight was meeting Leonora Carrington, one of my artist heroes of long standing. Afterwards a large group of us were wined and dined at a French restaurant around the corner on West 58th Street. I remember looking at Bryan and saying, “I think I’ve made it!” The next day there was a favorable review in a publication called, “Open Air.” After working in complete obscurity for thirteen years, I was finally on my way.
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Q: How did your ebook “From Pilot to Painter” come to be? (Question from “Arte Realizzata”)
A: It was my longtime assistant, Barbra Drizin’s, idea and more than I’d care to admit, I was resistant. I said, “I am much too busy to write an ebook!” Barbra went on to explain that we could start with material I had already written for my blog, expand on it, add reproductions of my pastel paintings, etc. With her persuasion, I agreed! Barbra made the initial selections and together we added and revised text, organized the material, and worked out countless details. I asked my friend, Ann Landi, to write a foreword and Barbra found an editor to put everything into Amazon’s ebook format.
Now I am extremely pleased that my ebook FROM PILOT TO PAINTER is available not only on Amazon, but also on iTunes. It is based on my blog and is part memoir, including the loss of my husband on 9/11, insights into my creative practice, and intimate reflections on what it’s like to be an artist living in New York City. The ebook includes material not found on the blog, plus 25+ reproductions of my vibrant pastel-on-sandpaper paintings, a Foreword by Ann Landi, the founder of Vasari21.com and longtime critic for ARTnews, and more.
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Pearls from artists* # 469
*an ongoing series of quotations – mostly from artists, to artists – that offers wisdom, inspiration, and advice for the sometimes lonely road we are on.
I feel artists are at the cutting edge of everything created by humans in our society. I would love for artists, young and old, to remember that for the Art World to exist, the first thing that is necessary is art. No gallerist, museum director, preparatory, or museum guard would have a job without an artwork having been created.
Without remembering this, artists can lose sight of their power and worth. We begin to believe that the Art World came first and that we need to change, appropriate, adjust, or edit ourselves and our work to fit into this world. This does not need to happen, and should not happen.
Stephanie Diamond, artist, New York, NY, in Art/Work: Everything You Need to Know (And Do) As You Pursue Your Art Career by Heather Darcy Bhandari and Jonathan Melber
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Q: What do you enjoy the least about being an artist?
A recent view of the studio with works in progress
A: It’s the fact that no matter how hard an artist works there is no guarantee that money will be forthcoming soon. I work very hard at all aspects of being an artist, from creating pastel paintings and educating the public about what I do, to finding galleries with whom to partner, responding to interview requests, staying on top of social media, writing, etc. Under-appreciation seems to be the fate of too many contemporary artists.
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Pearls from artists* # 433
Chatting with Jenny Holzer. It looks like she did not want her picture taken, but she was actually waiving.
*an ongoing series of quotations – mostly from artists, to artists – that offers wisdom, inspiration, and advice for the sometimes lonely road we are on.
…Two positions exist, the artistic and the commercial. Between these two an abiding tension persists. The eighteenth-century American painter Gilbert Stuart complained, “What a business is that of portrait painter. He is brought a potato and is expected to paint a peach.” The artist learns that the public wants peaches, not potatoes. You can paint potatoes if you like, write potatoes, dance potatoes, and compose potatoes, you can with great and valiant effort communicate with some other potato-eaters and peach-eaters. In so doing you contribute to the world’s reservoir of truth and beauty. But if you won’t give the public peaches, you won’t be paid much.
Repeatedly artists take the heroic potato position. They want their work to be good, honest, powerful – and only then successful. They want their work to be alive, not contrived and formulaic. As the Norwegian painter Edvard Munch put it: “No longer shall I paint interiors, and people reading, and women knitting. I shall paint living people, who breathe and feel and suffer and love.”
The artist is interested in the present and has little desire to repeat old, albeit successful formulas. As the painter Jenny Holzer put it, “I could do a pretty good third generation-stripe painting, but so what?
The unexpected result of the artist’s determination to do his [sic] own best art is that he is put in an adversarial relationship with the public. In that adversarial position he comes to feel rather irrational for what rational person would do work that’s not wanted?
…Serious work not only doesn’t sell well, it’s also judged by different standards. If the artist writes an imperfect but commercial novel it is likely to be published and sold. If his screenplay is imperfect but commercial enough it may be produced. If it is imperfect and also uncommercial it will not be produced. If his painting is imperfect but friendly and familiar it may sell well. If it is imperfect and also new and difficult, it may not sell for decades, if ever.
Ironically enough, the artist attempting serious work must also attain the very highest level of distinction possible. He must produce Crime and Punishment and The Brothers Karamazov but not also The Insulted and Injured or A Raw Youth, two of Dostoevsky’s nearly unknown novels. He is given precious little space in this regard.
I daresay, this last is why I devote my life to creating the most unique, technically advanced pastel paintings anyone will see!
Eric Maisel, A Life in the Arts: Practical Guidance and Inspiration for Creative and Performing Artists
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