Category Archives: Art Business
Pearls from artists* # 433

Chatting with Jenny Holzer. It looks like she did not want her picture taken, but she was actually waiving.
*an ongoing series of quotations – mostly from artists, to artists – that offers wisdom, inspiration, and advice for the sometimes lonely road we are on.
…Two positions exist, the artistic and the commercial. Between these two an abiding tension persists. The eighteenth-century American painter Gilbert Stuart complained, “What a business is that of portrait painter. He is brought a potato and is expected to paint a peach.” The artist learns that the public wants peaches, not potatoes. You can paint potatoes if you like, write potatoes, dance potatoes, and compose potatoes, you can with great and valiant effort communicate with some other potato-eaters and peach-eaters. In so doing you contribute to the world’s reservoir of truth and beauty. But if you won’t give the public peaches, you won’t be paid much.
Repeatedly artists take the heroic potato position. They want their work to be good, honest, powerful – and only then successful. They want their work to be alive, not contrived and formulaic. As the Norwegian painter Edvard Munch put it: “No longer shall I paint interiors, and people reading, and women knitting. I shall paint living people, who breathe and feel and suffer and love.”
The artist is interested in the present and has little desire to repeat old, albeit successful formulas. As the painter Jenny Holzer put it, “I could do a pretty good third generation-stripe painting, but so what?
The unexpected result of the artist’s determination to do his [sic] own best art is that he is put in an adversarial relationship with the public. In that adversarial position he comes to feel rather irrational for what rational person would do work that’s not wanted?
…Serious work not only doesn’t sell well, it’s also judged by different standards. If the artist writes an imperfect but commercial novel it is likely to be published and sold. If his screenplay is imperfect but commercial enough it may be produced. If it is imperfect and also uncommercial it will not be produced. If his painting is imperfect but friendly and familiar it may sell well. If it is imperfect and also new and difficult, it may not sell for decades, if ever.
Ironically enough, the artist attempting serious work must also attain the very highest level of distinction possible. He must produce Crime and Punishment and The Brothers Karamazov but not also The Insulted and Injured or A Raw Youth, two of Dostoevsky’s nearly unknown novels. He is given precious little space in this regard.
I daresay, this last is why I devote my life to creating the most unique, technically advanced pastel paintings anyone will see!
Eric Maisel, A Life in the Arts: Practical Guidance and Inspiration for Creative and Performing Artists
Comments are welcome!
Pearls from artists* # 427
*an ongoing series of quotations – mostly from artists, to artists – that offers wisdom, inspiration, and advice for the sometimes lonely road we are on.
There should be a single Art Exchange in the world, to which an artist would simply send his works and be given in return as much as he needs. As it is, one has to be a merchant on top of everything else, and how badly one goes about it.
Ludwig von Beethoven quoted in Eric Maisel, A Life in the Arts: Practical Guidance and Inspiration for Creative and Performing Artists
Comments are welcome!
Q: Are pastel paintings easy to care for?
A: Yes, they are. I have used only the finest archival and lightfast materials to create and frame them because I want them to last. Here are some instructions.
Always treat pastel paintings with the utmost care. Avoid bumping and other sorts of rough handling.
Pastel paintings should be kept face up at all times, especially when they are being transported long distances. Use an art shipper and ensure they are familiar with the requirement to ship the work flat and face up.
Never hang pastel paintings (or any art!) in direct sunlght! Sunlight makes colors fade over time. Also, moisture droplets can form on the inside of the Plexiglas. When they dry, it leaves marks.
Use a soft cloth and Plexiglas cleaner to dust off the glazing. Never use Windex on Plexiglas.
That’s it!
If you have questions, please contact me at brachko@erols.com.
Comments are welcome!
Q: You had a terrific interview published in the July Issue # 44 of “Art Market.” How did that happen?
A: You know, my business strategy is to get my work onto as many websites as possible in hopes of eventually reaching the right collectors. ArtsRow has not gotten me a sale yet, but wow, what press! The print copy of “Art Market is gorgeous.” I was stunned by the quality of the reproductions, the layout, and the fact that the publisher did not cut any of my 18-page interview!
This is how it happened. I cannot remember if Paula Soito found me or vice versa. Somehow we connected, I sent my work for her ArtsRow website, and shortly after, she asked to interview me for her blog. Paula deeply connected to something in my work or my bio. I may be mistaken, but I do not believe she asks many artists for an interview.
As I do with every interview request, I enthusiastically said, “Yes!” Paula proceeded to ask great questions. I prepared my written answers to her questions as though I were writing an article for “The New York Times,” because once an interview is published, you never know who will read it. And we had no word limits since the interview was being published on her blog, not in print.
So last spring my in-depth interview was published on Paula’s blog. Sometime later she let me know that she had met Dafna Navarro, CEO and Founder of “Art Market,” and was arranging for our interview to be published there. I thought, “Gee, that’s nice,” thinking there’s no way they will publish the whole article. When I received my print copy in the mail I was thrilled! Not only did my interview look great, but it was sandwiched between a piece about an exhibition at The Metropolitan Museum and one at The Whitney Museum of American Art! So, of course, I am sharing it with everyone and encouraging people to purchase a print copy.