Blog Archives
Q: Do you think artists should post prices on their websites?
Screenshot of Barbara’s homepage
A: It depends on what the purpose and objectives of a particular artist’s website are. I use my website to document all of the work, the process, exhibitions, and press in one central place. I do not list prices. If someone is interested in more information, including prices, they can easily email or call me.
I have two assistants who help with social media and my online presence continues to grow. Many of my available pastel paintings are included on commercial sites like Artsy. Current prices are listed there.
Comments are welcome!
Q: How do you decide how much to charge for your paintings?
Barbara’s studio
A: What to charge for my work is a complex question. The prices of my pastel paintings take into account many tangible and intangible factors. Here are a few:
Sales history.
My thirty-year-long exhibition history.
The costs of maintaining a studio in New York. My overhead goes up annually, but I do not raise prices every year to offset these expenses.
The countless hours of labor, cost of art materials, framing, photography, transportation, foreign travel, etc. that go into creating a painting.
Costs for marketing, social media, advertising, website design and upkeep, ongoing education, etc.
Somewhat less quantifiable factors such as my reputation as an artist, the real demand for my work, goodwill, the fact that I work full-time as a professional artist, etc.
Comments are welcome!
