Blog Archives
Pearls from artists* # 142
Barbara’s studio
* an ongoing series of quotations – mostly from artists, to artists – that offers wisdom, inspiration, and advice for the sometimes lonely road we are on.
You essentialize as you get older. I think you start discarding and leaving in there only what is necessary. That is part of the process of getting older as an artist. It takes a lot of work to do that. It takes many, many hours and many, many days and many, many weeks and many years to shed.
Conversations with Meredith Monk by Bonnie Marranca
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Q: How do you decide how much to charge for your paintings?
Barbara’s studio
A: What to charge for my work is a complex question. The prices of my pastel paintings take into account many tangible and intangible factors. Here are a few:
Sales history.
My thirty-year-long exhibition history.
The costs of maintaining a studio in New York. My overhead goes up annually, but I do not raise prices every year to offset these expenses.
The countless hours of labor, cost of art materials, framing, photography, transportation, foreign travel, etc. that go into creating a painting.
Costs for marketing, social media, advertising, website design and upkeep, ongoing education, etc.
Somewhat less quantifiable factors such as my reputation as an artist, the real demand for my work, goodwill, the fact that I work full-time as a professional artist, etc.
Comments are welcome!
Pearls from artists* # 106
Road delay, Arizona
* an ongoing series of quotations – mostly from artists, to artists – that offers wisdom, inspiration, and advice for the sometimes lonely road we are on.
Yet even I, who track the hours closely, understand that one pleasure of art-making is its resolute inefficiency. It resists the sweep of the second hand; it is opposite to my daily muster of punch lists, telephone calls, day job requirements, family life, and errands. The necessary thought may come today or next week. Yet it’s not the same as leisure. The struggle toward the next thought is rigorous, held within an isometric tension. The poet Richard Wilbur writes about laundry drying on the line, “moving and staying like white water.” Moving and staying. Such water, familiar to anyone who has watched a brook rush over rocks, captures the way a creative practice insists you bear time. You must hold still and wait, and yet you must push forward.
Janna Malamud Smith in An Absorbing Errand: How Artists and Craftsmen Make Their Way to Mastery
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Q: What is your earliest visual memory?
Arizona road
A: I remember being in a crib at the house where I lived with my parents and sister, a two bedroom Cape Cod in Clifton, New Jersey. I must have been about two or three years old. The crib was next to a wall and I remember putting my right leg through the slats to push against it and rock my crib. I spent hours looking at the space age wallpaper in the room, which depicted ringed planets and flying sci-fi space men. My parents had recently bought the house and the bedroom’s previous occupant had been a boy. This was in the 1950s and I dare say, the wallpaper was very much of its era!
Comments are welcome!
Q: Would you speak about the practical realities – time and expenses – involved in making your pastel-on-sandpaper paintings? What might people be surprised to learn about this aspect of art-making?
Studio
A: I have often said that this work is labor-intensive. In a good year I can complete five or six large (38″ x 58″) pastel paintings. In 2013 I am on track to make four, or, on average, one completed painting every three months. I try to spend between thirty-five and forty hours a week in the studio. Of course, I don’t work continuously all day long. I work for awhile, step back, look, make changes and additions, think, make more changes, step back, etc. Still, hundreds of hours go into making each piece in the “Black Paintings” series, if we count only the actual execution. There is also much thinking and preparation – there is no way to measure this – that happen before I ever get to stand before an empty piece of sandpaper and begin.
As far as current expenses, they are upwards of $12,000 per painting. Here is a partial breakdown:
$4500 New York studio, rent and utilities ($1350/month) for three months
$2500 Supplies, including frames (between $1500 – $1700), photographs, pastels (pro-rated), paper
$2000 Foreign travel to find the cultural objects, masks, etc. depicted in my work (approximate, pro-rated)
$3000 Business expenses, such as computer-related expenses, website, marketing, advertising, etc.
This list leaves out many items, most notably compensation for my time, shipping and exhibition expenses, costs of training (i.e. ongoing photography classes), photography equipment, etc. Given my overhead, the paintings are always priced at the bare minimum that will allow me to continue making art.
I wonder: ARE people surprised by these numbers? Anyone who has ever tried it knows that art is a tough road. Long ago I stopped thinking about the cost and began doing whatever is necessary to make the best paintings. The quality of the work and my evolution as an artist are paramount now. This is my life’s work, after all.
Comments are welcome!
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