A: Well, I wish I could say that every pastel painting has sold as soon as it was completed, but that is a rarity that has only happened twice. As soon as possible after I finish a painting, I bring it to the framer. Pastel paintings are susceptible to smudging and other odd dangers (even a sneeze!) until they are under Plexiglas.
Framed work can easily and safely be stored by hanging it on a wall in my studio or standing it upright and face up, and leaning against a wall. When I put paintings in my storage closet for the longer term, I wrap them in bubble wrap.
The downside of having to frame everything is that it is a considerable expense. However, the upside is that I am always ready for a solo exhibition. Gallerists have called at the last minute when one of their exhibitions ran into unexpected problems. Usually, I am able to step right in.
Comments are welcome!
Q: Would you speak about the practical realities – time and expenses – involved in making your pastel-on-sandpaper paintings? What might people be surprised to learn about this aspect of art-making?
A: I have often said that this work is labor-intensive. In a good year I can complete five or six large (38″ x 58″) pastel paintings. In 2013 I am on track to make four, or, on average, one completed painting every three months. I try to spend between thirty-five and forty hours a week in the studio. Of course, I don’t work continuously all day long. I work for awhile, step back, look, make changes and additions, think, make more changes, step back, etc. Still, hundreds of hours go into making each piece in the “Black Paintings” series, if we count only the actual execution. There is also much thinking and preparation – there is no way to measure this – that happen before I ever get to stand before an empty piece of sandpaper and begin.
As far as current expenses, they are upwards of $12,000 per painting. Here is a partial breakdown:
$4500 New York studio, rent and utilities ($1350/month) for three months
$2500 Supplies, including frames (between $1500 – $1700), photographs, pastels (pro-rated), paper
$2000 Foreign travel to find the cultural objects, masks, etc. depicted in my work (approximate, pro-rated)
$3000 Business expenses, such as computer-related expenses, website, marketing, advertising, etc.
This list leaves out many items, most notably compensation for my time, shipping and exhibition expenses, costs of training (i.e. ongoing photography classes), photography equipment, etc. Given my overhead, the paintings are always priced at the bare minimum that will allow me to continue making art.
I wonder: ARE people surprised by these numbers? Anyone who has ever tried it knows that art is a tough road. Long ago I stopped thinking about the cost and began doing whatever is necessary to make the best paintings. The quality of the work and my evolution as an artist are paramount now. This is my life’s work, after all.
Comments are welcome!