Blog Archives
Pearls from artists* # 672
*an ongoing series of quotations – mostly from artists, to artists – that offers wisdom, inspiration, and advice for the sometimes lonely road we are on.
Let me now, therefore, turn directly to the question of the European individual and, for a start, cite the observations of the Swiss psychologist, Carl G. Jung, throughout whose works the term “individuation” is used to indicate the psychological process of achieving individual wholeness. Jung makes the point that in the living of our lives every one is us is required by his society to play some specific social role. In order to function in the world we are all continually enacting parts Jung calls personnae, from the Latin persona, meaning “mask, false face,” the mask worn by an actor on the Roman stage, through which he “sounded” (per-sonare, “to sound through). One has to appear in some mask or other if one is to function socially at all; and even those who choose to reject such masks can only put on others, representing rejection, “Hell no!” or something of this sort. Many of the masks are playful, opportunistic, superficial; others, however, go deep, very deep, much deeper than we know. Just as every body consists of a head, two arms, a trunk, two legs, etc., so does every living person consist, among other features, of a personality, a deeply imprinted persona through which he is made known no less to himself than to others, and without which he would not be. It is silly, therefore, to say, for example, “Let’s take off our masks and be natural!” And yet – there are masks and masks. There are the masks of youth, the masks of age, the masks of the various social roles, and the masks also that we project upon others spontaneously, which obscure them, and to which we then react.
Joseph Campbell in Myths to Live By
Comments are welcome!
Q: How do you feel about the fact that more people view an artist’s work online than ever see it in person?
A: This has been a dilemma for decades. Don’t get me wrong. Artists are indeed fortunate to have alternative ways to share our art, such as on the internet, but there is just no substitute for seeing art in person! I remember friends telling me about a review of a Nan Goldin exhibition that said, “All of the pleasure circuits are fired in looking.” That rarely happens when you view art online. Yet this is how most people experience our work – at a remove and on a small screen.
Nowadays, a global audience will see art on their phones instead of in our studios or in a gallery or museum. My pastel paintings are quite large and very detailed so when people finally see them in person, they are often surprised. They had gotten used to seeing them in a much smaller scale online, where very few of the meticulous and subtle details I incorporate into them are visible.
Comments are welcome!
Pearls from artists* # 530
* an ongoing series of quotations – mostly from artists to artists – that offers wisdom, inspiration, and advice for the sometimes lonely road we are on.
Samuel Coleridge described the imagination as “the living power and prime agent of all human perception.” It achieves its fullest potential in artistic expression because it is there that it transcends mere representation to bring forth unprecedented images of the world.
JF Martel in Reclaiming Art in the Age of Artifice: A Treatise, Critique, and Call to Action
Comments are welcome!
Q: You had a terrific interview published in the July Issue # 44 of “Art Market.” How did that happen?
First page of Barbara’s interview in “Art Market”
A: You know, my business strategy is to get my work onto as many websites as possible in hopes of eventually reaching the right collectors. ArtsRow has not gotten me a sale yet, but wow, what press! The print copy of “Art Market is gorgeous.” I was stunned by the quality of the reproductions, the layout, and the fact that the publisher did not cut any of my 18-page interview!
This is how it happened. I cannot remember if Paula Soito found me or vice versa. Somehow we connected, I sent my work for her ArtsRow website, and shortly after, she asked to interview me for her blog. Paula deeply connected to something in my work or my bio. I may be mistaken, but I do not believe she asks many artists for an interview.
As I do with every interview request, I enthusiastically said, “Yes!” Paula proceeded to ask great questions. I prepared my written answers to her questions as though I were writing an article for “The New York Times,” because once an interview is published, you never know who will read it. And we had no word limits since the interview was being published on her blog, not in print.
So last spring my in-depth interview was published on Paula’s blog. Sometime later she let me know that she had met Dafna Navarro, CEO and Founder of “Art Market,” and was arranging for our interview to be published there. I thought, “Gee, that’s nice,” thinking there’s no way they will publish the whole article. When I received my print copy in the mail I was thrilled! Not only did my interview look great, but it was sandwiched between a piece about an exhibition at The Metropolitan Museum and one at The Whitney Museum of American Art! So, of course, I am sharing it with everyone and encouraging people to purchase a print copy.
Q: Would you talk about how the Judas figures you depict in your pastel paintings function in Mexico?
Some Judases
A: Here’s a good explanation from a website called “Mexican Folk Art Guide”:
“La quema de Judas or the Judas burning in Mexico is a celebration held on Sabado de Gloria (Holy Saturday). Papier mache figures symbolizing Judas Iscariot stuffed with fireworks are exploded in local plazas in front of cheerful spectators.
The Judases exploded in public spaces can measure up to 5 meters, while 30 cm ones can be found with a firework in their back to explode at home.
In Mexico la quema de Judas dates from the beginning of the Spanish colony when the Judas effigies were made with hay and rags and burned. Later as paper became available and the fireworks techniques arrived, thanks to the Spanish commerce route from the Philippines, the Judases were made out of cardboard, stuffed with fireworks, and exploded.
After the Independence War the celebration lost its religious character and became a secular activity. The Judas effigies were stuffed with candies, bread, and cigarettes to attract the crowds into the business [establishment] that sponsored the Judas.
Judas was then depicted as a devil and identified with a corrupt official, or any character that would harm people. In 1849 a new law stipulated that it was forbidden to relate a Judas effigy with any person by putting a name on it or dressing it in a certain way to be identified with a particular person.”
This is why whenever I bring home a Judas figure from Mexico, I feel like I have rescued it from a fire-y death!
Comments are welcome!
Q: How do you decide how much to charge for your paintings?
Barbara’s studio
A: What to charge for my work is a complex question. The prices of my pastel paintings take into account many tangible and intangible factors. Here are a few:
Sales history.
My thirty-year-long exhibition history.
The costs of maintaining a studio in New York. My overhead goes up annually, but I do not raise prices every year to offset these expenses.
The countless hours of labor, cost of art materials, framing, photography, transportation, foreign travel, etc. that go into creating a painting.
Costs for marketing, social media, advertising, website design and upkeep, ongoing education, etc.
Somewhat less quantifiable factors such as my reputation as an artist, the real demand for my work, goodwill, the fact that I work full-time as a professional artist, etc.
Comments are welcome!
Q: Would you speak about the practical realities – time and expenses – involved in making your pastel-on-sandpaper paintings? What might people be surprised to learn about this aspect of art-making?
Studio
A: I have often said that this work is labor-intensive. In a good year I can complete five or six large (38″ x 58″) pastel paintings. In 2013 I am on track to make four, or, on average, one completed painting every three months. I try to spend between thirty-five and forty hours a week in the studio. Of course, I don’t work continuously all day long. I work for awhile, step back, look, make changes and additions, think, make more changes, step back, etc. Still, hundreds of hours go into making each piece in the “Black Paintings” series, if we count only the actual execution. There is also much thinking and preparation – there is no way to measure this – that happen before I ever get to stand before an empty piece of sandpaper and begin.
As far as current expenses, they are upwards of $12,000 per painting. Here is a partial breakdown:
$4500 New York studio, rent and utilities ($1350/month) for three months
$2500 Supplies, including frames (between $1500 – $1700), photographs, pastels (pro-rated), paper
$2000 Foreign travel to find the cultural objects, masks, etc. depicted in my work (approximate, pro-rated)
$3000 Business expenses, such as computer-related expenses, website, marketing, advertising, etc.
This list leaves out many items, most notably compensation for my time, shipping and exhibition expenses, costs of training (i.e. ongoing photography classes), photography equipment, etc. Given my overhead, the paintings are always priced at the bare minimum that will allow me to continue making art.
I wonder: ARE people surprised by these numbers? Anyone who has ever tried it knows that art is a tough road. Long ago I stopped thinking about the cost and began doing whatever is necessary to make the best paintings. The quality of the work and my evolution as an artist are paramount now. This is my life’s work, after all.
Comments are welcome!
barbararachkoscoloreddust.com 
Q: Would you share some of your favorite comments that fans and supporters have made about your work?
Mar 25
Posted by barbararachkoscoloreddust
A: I have published favorite quotes on the website, but for anyone who has not read them, please see the above photo or https://barbararachko.art/en/
Comments are welcome!
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Posted in 2023, An Artist's Life, Art Business, Quotes
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