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Q: You had a terrific interview published in the July Issue # 44 of “Art Market.” How did that happen?

First page of Barbara’s interview in “Art Market”

First page of Barbara’s interview in “Art Market”

A: You know, my business strategy is to get my work onto as many websites as possible in hopes of eventually reaching the right collectors.  ArtsRow has not gotten me a sale yet, but wow, what press!  The print copy of “Art Market is gorgeous.”  I was stunned by the quality of the reproductions, the layout, and the fact that the publisher did not cut any of my 18-page interview!

This is how it happened.  I cannot remember if Paula Soito found me or vice versa.  Somehow we connected, I sent my work for her ArtsRow website, and shortly after, she asked to interview me for her blog.  Paula deeply connected to something in my work or my bio.  I may be mistaken, but I do not believe she asks many artists for an interview. 

As I do with every interview request, I enthusiastically said, “Yes!”  Paula proceeded to ask great questions.  I prepared my written answers to her questions as though I were writing an article for “The New York Times,” because once an interview is published, you never know who will read it.  And we had no word limits since the interview was being published on her blog, not in print.

So last spring my in-depth interview was published on Paula’s blog.  Sometime later she let me know that she had met Dafna Navarro, CEO and Founder of “Art Market,” and was arranging for our interview to be published there.  I thought, “Gee, that’s nice,” thinking there’s no way they will publish the whole article.  When I received my print copy in the mail I was thrilled!  Not only did my interview look great, but it was sandwiched between a piece about an exhibition at The Metropolitan Museum and one at The Whitney Museum of American Art!  So, of course, I am sharing it with everyone and encouraging people to purchase a print copy.

You can read the full exclusive interview here on my website:  
 
Comments are welcome!

Q: What invaluable art business lesson did you learn in the past year?

Barbara's studio

Barbara’s studio

A:  I have decided that it IS necessary to work with art galleries.  During my thirty years as an artist, I have been represented by two dozen galleries and found most to be disappointing.  For the past few years I have focused extensively on social media and other sorts of creative marketing.  My efforts have built significant name recognition – many more people around the world know about me and my work – but my collector base has not expanded as much as I would have liked.  So I have revised my marketing strategy to include gallery representation.

Comments are welcome! 

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