Blog Archives
Q: What invaluable art business lesson did you learn in the past year?
Barbara’s studio
A: I have decided that it IS necessary to work with art galleries. During my thirty years as an artist, I have been represented by two dozen galleries and found most to be disappointing. For the past few years I have focused extensively on social media and other sorts of creative marketing. My efforts have built significant name recognition – many more people around the world know about me and my work – but my collector base has not expanded as much as I would have liked. So I have revised my marketing strategy to include gallery representation.
Comments are welcome!
Q: Do you remember the first pastel painting that you ever made?
First framed pastel painting, 1988
A: Yes, it was a small head-and-neck portrait of a live model in a figure drawing class at The Art League School in Alexandria, VA. I don’t know what became of it.
I also remember the first pastel painting that I ever framed because it is still hanging in my Alexandria house. It is dated 1988 (see photo) and was made in a one-week workshop with Diane Tesler at The Art League. The workshop was specifically to teach artists how to paint from photographs and it was my first time studying with Diane. I made the mistake of bringing, as reference material, a magazine photograph that was originally a perfume ad in the The Sunday Times Magazine. Diane tactfully explained that it was wrong to use someone else’s photograph instead of my own, but let me do it this one time.
So many years later walking by my painting I still think of Diane. She taught me a valuable lesson: do not use anyone else’s photographs, ever!
Comments are welcome!
Q: To be a professional visual artist is to have two full-time jobs because an artist must continually balance the creative and the business sides of things. How do you manage to be so productive?
No computer in sight
A: With social media and other new ways of doing business, managing it all is getting more difficult every day. Bear in mind that I say this as someone who does not have the extra time commitment of a day job, nor do I have children or other family members to care for. I have no idea how other visual artists, who may have these responsibilities and more, keep up with all the tasks that need to be done. In The Artist’s Guide: How to Make A Living Doing What You Love, Jackie Battenfield lists a few of them (believe me, there are others):
…being an artist isn’t just about making art. You have many other responsibilities – managing a studio, looking for opportunities, identifying an audience for your work, caring for and protecting what you have created, and securing money, time, and space – in addition to whatever is happening in your personal life.
To begin with I try to maintain regular studio hours. I generally work on Mondays, Tuesdays, Thursdays, Fridays, and Saturdays, and once I’m at the studio I stay there for a minimum of 7 hours. To paint I need daylight so in the spring and summer my work day tends to be longer. My pastel-on-sandpaper paintings are extremely labor-intensive. I need to put in sufficient hours in order to accomplish anything. When I was younger I used to work in my studio 6 days a week, 9 hours or more a day. I have more commitments now, and can no longer work 60+ hours a week, but I still try to stick to a schedule. And once I’m at the studio I concentrate on doing the creative work, period.
I am productive when I keep the business and creative sides physically separate., ie., no computers, iPads, etc. are allowed into the studio. Recently I tried an experiment. I brought my iPad to the studio, thinking, “Surely I am disciplined enough to use it only during my lunch break.” But no, I wasted so much time checking email, responding to messages on Facebook, etc., when I should have been focusing on solving problems with the painting that was on my easel. I learned a good lesson that day and won’t bring my iPad to the studio again.
As has long been my practice, I concentrate on business tasks when I get home in the evening and on my, so called, days off. After a day spent working in the studio, I generally spend a minimum of two to three hours more to answer email, apply for exhibitions, work on my blog, email images to people who need them, etc. At present I have part-time help with social media – the talented Barbra Drizin, of Start from Scratch Social Media – although my time commitment there is growing, too, as more details need my attention.
No one ever said it would be easy being a professional artist, but then again, I would not choose to spend my days any other way. As I often say, “Being an artist is a calling. Contrary to popular belief, it is NOT a life for wimps… or slackers.”
Comments are welcome!
Pearls from artists* # 30
East Hampton house
* an ongoing series of quotations – mostly from artists, to artists – that offers wisdom, inspiration, and advice for the sometimes lonely road we are on.
And, just as the analysis of a film by a psychoanalyst can tell us about some implications and some sources of a labour that is all the less tightly under our control since the material problems we encounter during it make us insensible to tiredness and leave our unconscious quite free, so the interpretation of one of our works by the mind of an outsider can show it to us from a new, and revealing perspective.
How disturbed we should be, were there some machine that would allow us to follow the thousand brains in a cinema! No doubt, we should stop writing. We should be wrong to do so, but it would be a hard lesson. What Jules de Noailles said (recounted by Liszt) is true: ‘You will see one day that it is hard to speak about anything to anyone.’ Yet it is equally true that each person takes in or rejects the sustenance that we offer, and that the people who absorb it, do so in their own way; and this it is that determines the progress of a work through the centuries, because if a work were to send back only a perfect echo, the result would be a kind of pleonasm, an inert exchange, a dead perfection.
Andre Bernard and Claude Gauteur, editors, Jean Cocteau: The Art of Cinema
Comments are welcome!
Q: Why do you work in series?
The studio recently
A: I don’t really have any choice in the matter. It’s more or less the way I have always worked so it feels natural. Art-making comes from a deep place. In keeping with the aphorism ars longa, vita brevis, it’s a way of making one’s time on earth matter. Working in series mimics the more or less gradual way that our lives unfold, the way we slowly evolve and change over the years. Life-altering events happen, surely, but seldom do we wake up drastically different – in thinking, in behavior, etc. – from what we were the day before. Working in series feels authentic. It helps me eke out every lesson my paintings have to teach. With each completed piece, my ideas progress a step or two further.
Last week I went to the Metropolitan Museum to see an exhibition called, “Matisse: In Search of True Painting.” It demonstrates how Matisse worked in series, examining a subject over time and producing multiple paintings of it. Matisse is my favorite artist of any period in history. I never tire of seeing his work and this particular exhibition is very enlightening. In fact, it’s a must-see and I plan to return, something I rarely do because there is always so much to see and do in New York. As I studied the masterpieces on the wall, I recognized a kindred spirit and thought, “Obviously, working in series was good enough for Matisse!”
Comments are welcome!
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