Q: What invaluable art business lesson did you learn in the past year?

Barbara's studio

Barbara’s studio

A:  I have decided that it IS necessary to work with art galleries.  During my thirty years as an artist, I have been represented by two dozen galleries and found most to be disappointing.  For the past few years I have focused extensively on social media and other sorts of creative marketing.  My efforts have built significant name recognition – many more people around the world know about me and my work – but my collector base has not expanded as much as I would have liked.  So I have revised my marketing strategy to include gallery representation.

Comments are welcome! 

About barbararachkoscoloreddust

Barbara Rachko is a New York Artist, Blogger, and Author who has been meticulously working in Soft Pastel on Sandpaper for 30+ years.

Posted on October 29, 2016, in An Artist's Life, Studio and tagged , , , , , , , , . Bookmark the permalink. Comments Off on Q: What invaluable art business lesson did you learn in the past year?.

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