Q: What invaluable art business lesson did you learn in the past year?

Barbara's studio

Barbara’s studio

A:  I have decided that it IS necessary to work with art galleries.  During my thirty years as an artist, I have been represented by two dozen galleries and found most to be disappointing.  For the past few years I have focused extensively on social media and other sorts of creative marketing.  My efforts have built significant name recognition – many more people around the world know about me and my work – but my collector base has not expanded as much as I would have liked.  So I have revised my marketing strategy to include gallery representation.

Comments are welcome! 

About barbararachkoscoloreddust

New York Artist Barbara Rachko www.barbararachko.com shares her perspective on pastel painting, photography, and the creative inspiration she finds in ancient Mesoamerican civilizations, mythology, and travel to remote places, like her new favorite destinations, Bali and Sri Lanka.

Posted on October 29, 2016, in An Artist's Life, Studio and tagged , , , , , , , , . Bookmark the permalink. Comments Off on Q: What invaluable art business lesson did you learn in the past year?.

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