Q: What invaluable art business lesson did you learn in the past year?

Barbara's studio

Barbara’s studio

A:  I have decided that it IS necessary to work with art galleries.  During my thirty years as an artist, I have been represented by two dozen galleries and found most to be disappointing.  For the past few years I have focused extensively on social media and other sorts of creative marketing.  My efforts have built significant name recognition – many more people around the world know about me and my work – but my collector base has not expanded as much as I would have liked.  So I have revised my marketing strategy to include gallery representation.

Comments are welcome! 

About barbararachkoscoloreddust

Barbara’s thoughts on art and the creative process, soft pastel, the inspiration she finds in travel, what it’s like to be an artist in New York, and other wisdom for artists as we travel our lonely roads.

Posted on October 29, 2016, in An Artist's Life, Studio and tagged , , , , , , , , . Bookmark the permalink. Comments Off on Q: What invaluable art business lesson did you learn in the past year?.

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