Q: To be a professional visual artist is to have two full-time jobs because an artist must continually balance the creative and the business sides of things. How do you manage to be so productive?
Posted by barbararachkoscoloreddust
A: With social media and other new ways of doing business, managing it all is getting more difficult every day. Bear in mind that I say this as someone who does not have the extra time commitment of a day job, nor do I have children or other family members to care for. I have no idea how other visual artists, who may have these responsibilities and more, keep up with all the tasks that need to be done. In The Artist’s Guide: How to Make A Living Doing What You Love, Jackie Battenfield lists a few of them (believe me, there are others):
…being an artist isn’t just about making art. You have many other responsibilities – managing a studio, looking for opportunities, identifying an audience for your work, caring for and protecting what you have created, and securing money, time, and space – in addition to whatever is happening in your personal life.
To begin with I try to maintain regular studio hours. I generally work on Mondays, Tuesdays, Thursdays, Fridays, and Saturdays, and once I’m at the studio I stay there for a minimum of 7 hours. To paint I need daylight so in the spring and summer my work day tends to be longer. My pastel-on-sandpaper paintings are extremely labor-intensive. I need to put in sufficient hours in order to accomplish anything. When I was younger I used to work in my studio 6 days a week, 9 hours or more a day. I have more commitments now, and can no longer work 60+ hours a week, but I still try to stick to a schedule. And once I’m at the studio I concentrate on doing the creative work, period.
I am productive when I keep the business and creative sides physically separate., ie., no computers, iPads, etc. are allowed into the studio. Recently I tried an experiment. I brought my iPad to the studio, thinking, “Surely I am disciplined enough to use it only during my lunch break.” But no, I wasted so much time checking email, responding to messages on Facebook, etc., when I should have been focusing on solving problems with the painting that was on my easel. I learned a good lesson that day and won’t bring my iPad to the studio again.
As has long been my practice, I concentrate on business tasks when I get home in the evening and on my, so called, days off. After a day spent working in the studio, I generally spend a minimum of two to three hours more to answer email, apply for exhibitions, work on my blog, email images to people who need them, etc. At present I have part-time help with social media – the talented Barbra Drizin, of Start from Scratch Social Media – although my time commitment there is growing, too, as more details need my attention.
No one ever said it would be easy being a professional artist, but then again, I would not choose to spend my days any other way. As I often say, “Being an artist is a calling. Contrary to popular belief, it is NOT a life for wimps… or slackers.”
Comments are welcome!
Tags: "Start from Scratch Social Media", "The Artist's Guide: How to Make a Living Doing What You Love", accomplish, answer, anything, apply, attention, audience, balance, Barbra Drizin, believe, bring, business, care, children, commitment, computer, concentrate, contrary, create, creative, custom, day, day job, daylight, days, detail, difficult, disciplined, easel, easy, email, evening, exhibition, experiment, extra, family, focus, Friday, full-time, good, grow, happening, help, home, idea, identify, in addition, iPad, Jackie Battenfield, job, jpeg, keep up, labor intensive, learn, lesson, life, looking, lunch break, manage, members, message, Monday, money, more, need, opportunities, painting, part-time, pastel-on-sandpaper, period, personal life, physically, popular belief, problem, productive, professional, protect, regular, respond, responsibility, said, Saturday, schedule, secure, separate, side, sight, slacker, social media, someone, space, spend, spring, Studio, studio hours, sufficient, summer, task, think, Thursday, time, Tuesday, visual artist, waste, way, wimp, work, work day, younger
Q: Please speak about your background as a Naval officer and aviator and how that has informed your sensibility as an artist.
Posted by barbararachkoscoloreddust
A: At the age of 25 I got my private pilot’s license before spending the next two years amassing thousands of hours of flight time as I earned every flying license and rating I could, ending with a Boeing-727 flight engineer certificate. I joined the Navy when I was 29. I used to think that the 7 years I spent on active duty were wasted – during those 7 years I should have been working on my art – but I see things differently now. The Navy taught me to be disciplined, to be goal-oriented and focused, to love challenges, and in everything I do, to pay attention to the details. Trying to make it as an artist in New York is nothing BUT challenges so these qualities serve me well, whether I’m creating paintings, shooting and printing photographs, or trying to understand the art business and keep up with social media. I enjoy spending long solitary hours working to become a better artist. I am meticulous about craft and will not let a work out of my studio or out of the darkroom until it is as good as I can make it.
Comments are welcome!
Tags: "as good as I can get it", 25 years old, 29 years old, a better artist, active duty, Art Business, artist, attention to detail, aviator, background, Boeing 727 flight engineer, challenge, craft, creating, darkroom, discipline, enjoy, Flying, focused, goal-oriented, inform, keep up, license, meticulous, naval officer, Navy, New York artist, paintings, photographs, printing, qualities, rating, sensibility, shooting, social media, solitary hours, Studio, work, yesterday