Q: You had a terrific interview published in the July Issue # 44 of “Art Market.” How did that happen?
A: You know, my business strategy is to get my work onto as many websites as possible in hopes of eventually reaching the right collectors. ArtsRow has not gotten me a sale yet, but wow, what press! The print copy of “Art Market is gorgeous.” I was stunned by the quality of the reproductions, the layout, and the fact that the publisher did not cut any of my 18-page interview!
This is how it happened. I cannot remember if Paula Soito found me or vice versa. Somehow we connected, I sent my work for her ArtsRow website, and shortly after, she asked to interview me for her blog. Paula deeply connected to something in my work or my bio. I may be mistaken, but I do not believe she asks many artists for an interview.
As I do with every interview request, I enthusiastically said, “Yes!” Paula proceeded to ask great questions. I prepared my written answers to her questions as though I were writing an article for “The New York Times,” because once an interview is published, you never know who will read it. And we had no word limits since the interview was being published on her blog, not in print.
So last spring my in-depth interview was published on Paula’s blog. Sometime later she let me know that she had met Dafna Navarro, CEO and Founder of “Art Market,” and was arranging for our interview to be published there. I thought, “Gee, that’s nice,” thinking there’s no way they will publish the whole article. When I received my print copy in the mail I was thrilled! Not only did my interview look great, but it was sandwiched between a piece about an exhibition at The Metropolitan Museum and one at The Whitney Museum of American Art! So, of course, I am sharing it with everyone and encouraging people to purchase a print copy.
Posted on November 23, 2019, in An Artist's Life, Art Business and tagged "The New York Times", answers, arranging, art market, article, ArtsRow, believe, business, collectors, connected, Dafna Navarro, encouraging, enthusiastically, everyone, exclusive, exhibition, gorgeous, happened, in print, in-depth, interview, layout, Metropolitan Museum, mistaken, Paula Soito, people, prepared, print copy, proceeded, published, publisher, purchase, quality, questions, reaching, received, remember, reproductions, request, sandwiched, sharing, strategy, thinking, website, websites, Whitney Museum of American Art, word limits, Writing, written. Bookmark the permalink. Comments Off on Q: You had a terrific interview published in the July Issue # 44 of “Art Market.” How did that happen?.