Blog Archives
Q: You had a terrific interview published in the July Issue # 44 of “Art Market.” How did that happen?
A: You know, my business strategy is to get my work onto as many websites as possible in hopes of eventually reaching the right collectors. ArtsRow has not gotten me a sale yet, but wow, what press! The print copy of “Art Market is gorgeous.” I was stunned by the quality of the reproductions, the layout, and the fact that the publisher did not cut any of my 18-page interview!
This is how it happened. I cannot remember if Paula Soito found me or vice versa. Somehow we connected, I sent my work for her ArtsRow website, and shortly after, she asked to interview me for her blog. Paula deeply connected to something in my work or my bio. I may be mistaken, but I do not believe she asks many artists for an interview.
As I do with every interview request, I enthusiastically said, “Yes!” Paula proceeded to ask great questions. I prepared my written answers to her questions as though I were writing an article for “The New York Times,” because once an interview is published, you never know who will read it. And we had no word limits since the interview was being published on her blog, not in print.
So last spring my in-depth interview was published on Paula’s blog. Sometime later she let me know that she had met Dafna Navarro, CEO and Founder of “Art Market,” and was arranging for our interview to be published there. I thought, “Gee, that’s nice,” thinking there’s no way they will publish the whole article. When I received my print copy in the mail I was thrilled! Not only did my interview look great, but it was sandwiched between a piece about an exhibition at The Metropolitan Museum and one at The Whitney Museum of American Art! So, of course, I am sharing it with everyone and encouraging people to purchase a print copy.
Q: What do you dislike most about being an artist?
A: I am not the only artist who would say this, certainly, but the low pay is a continual frustration.
The expenses of doing business continually increase and most other professionals get to pass these on to their clients. But for artists it’s different: it’s just tough to pass along costs to collectors. One of the reasons I spend so much time educating people about the process involved in making my pastel paintings, is to provide some understanding of the serious amounts of time, effort, travel, thought, education, money, etc. that are essential to creating them.
It always surprises me when non-artists don’t appreciate the unswerving devotion and plain hard work that are required of professional artists. It makes me wonder what people imagine artists do all day.
Comments are welcome!
Pearls from artists* # 74
* an ongoing series of quotations – mostly from artists, to artists – that offers wisdom, inspiration, and advice for the sometimes lonely road we are on.
An artist is known by his or her works. But how often do we consider that much of what we know depends on factors that were beyond the artist’s control? A few that come to mind are value on the art market, the knowledge and forethought of the artist’s survivors as they decide to keep or discard works, research interests of art and photo historians and the ways in which these change over time, willingness of dealers, collectors, and museum curators to provide information about the existence of works, the state of printing technology, and the availability of financing for exhibitions and publications.
Laszlo Moholy-Nagy: Color in Transparency, edited by Jeannine Fiedler and Hattula Maholy-Nagy for the Bauhaus-Archive Berlin
Comments are welcome!