Blog Archives
Q: What invaluable art business lesson did you learn in the past year?
Barbara’s studio
A: I have decided that it IS necessary to work with art galleries. During my thirty years as an artist, I have been represented by two dozen galleries and found most to be disappointing. For the past few years I have focused extensively on social media and other sorts of creative marketing. My efforts have built significant name recognition – many more people around the world know about me and my work – but my collector base has not expanded as much as I would have liked. So I have revised my marketing strategy to include gallery representation.
Comments are welcome!
Pearls from artists* # 203
“Palaver,” soft pastel on sandpaper, 26″ x 20″
* an ongoing series of quotations – mostly from artists, to artists – that offers wisdom, inspiration, and advice for the sometimes lonely road we are on.
One day, looking for something that might interest those few buyers there were, Marquet and I decided to reconnoiter. So we went to the Pavillon de Rohan, to the Galeries de Rivoli, where there were dealers in engraving and in all kinds of curiosities that might attract foreign customers. We each came back with an idea: mine was to do a park landscape with swans. I went to the Bois de Boulogne to do a study of the lake. Then I went to buy a photo showing swans and tried to combine the two. Only it was very bad; I didn’t like it – in fact nobody liked it; it was impossible; it was stodgy. I couldn’t change; I couldn’t counterfeit the frame of mind of the customers on the rue de Rivoli or anywhere else. So I put my foot through it.
I understood then that I had no business painting to please other people; it wasn’t possible. Either way, when I started a canvas, I painted it the way I wanted with things that interested me. I knew very well that it wouldn’t sell, and I kept putting off the confection of a picture that would sell. And then the same thing would happen the next time.
There are plenty of artists who think it’s smart to make paintings to sell. Then – when they have acquired a certain reputation, a degree of independence – they want to paint things for themselves. But that simply isn’t possible. Painting’s an uphill task and if you want to find out what you’re capable of, you can’t dillydally on the way.
Chatting with Henri Matisse: The Lost 1941 Interview, Henri Matisse with Pierre Courthion, edited by Serge Guilbaut, translated by Chris Miller
Comments are welcome!
Q: Can you describe a single habit that you believe contributes to your professional success?
Barbara’s studio with work in progress
A: It’s probably the fact that I keep regular studio hours. Contrary to the cliche of artists working in spurts, I continually work in the studio at least seven hours a day, five days a week, with Wednesdays and Sundays as my days off. I devote another two hours or so in the mornings and evenings for art business tasks: email, sending out jpegs, social media, etc. I always remember something Katharine Hepburn said: “Without discipline there is no life.”
Comments are welcome!
Q: Do you have a mentor?
“Alone Together,” soft pastel on sandpaper, 20″ x 26″
A: No, but I often wish I did. How wonderful it would be to consult someone who’s been there, a productive and successful artist who could provide advice on all the concerns, especially the problems and dangers, inherent in a professional artist’s life.
But I have been at this for thirty years and found no such person! I think it’s because each artist’s career is highly unique as we chart are own individual paths. Unlike most professions, there are no firm rules or straight forward career milestones for making your way as an artist.
Besides the countless hours spent in the studio, I have always worked diligently to understand the art business. Certainly getting work seen, exhibited, reviewed, sold, etc. is as important as making it in the first place. It’s all part of being a professional artist.
Early on I developed the habit of relying on my own best judgment, both in creating the work and in getting it seen and collected. Certainly I have made plenty of mistakes. As a result though, I know a tremendous amount about the art business. And I enjoy sharing what I know in the hopes of steering other artists away from making similar missteps.
Comments are welcome!
Q: What are some of your work habits? Do you sit most of the day?
Barbara at work, Photo: Marianne Barcellona
A: No, I never sit while working. I enjoy the physicality of art-making and prefer to stand at my easel so I can back up to see how a painting looks from a distance. I like being on my feet all day and getting some exercise.
In order to accomplish anything, artists need to be disciplined. I work five days a week, taking Wednesdays and Sundays off, and spend seven hours or more in the studio. Daylight is necessary so I work more hours in summer, fewer in winter. I deliberately don’t have a clock on the wall – art-making is independent of timetables – but I tend to work in roughly two-hour blocks before taking a break.
Studio hours are sacrosanct and exclusively for creative work. I keep my computer and mobile devices out of the studio. Art business activities – answering email, keeping up with social media, sending jpegs, writing blog posts, doing interviews, etc. – are mostly accomplished at home in the evenings and on days off.
Comments are welcome!
Q: Would you talk about how the Judas figures you depict in your pastel paintings function in Mexico?
Some Judases
A: Here’s a good explanation from a website called “Mexican Folk Art Guide”:
“La quema de Judas or the Judas burning in Mexico is a celebration held on Sabado de Gloria (Holy Saturday). Papier mache figures symbolizing Judas Iscariot stuffed with fireworks are exploded in local plazas in front of cheerful spectators.
The Judases exploded in public spaces can measure up to 5 meters, while 30 cm ones can be found with a firework in their back to explode at home.
In Mexico la quema de Judas dates from the beginning of the Spanish colony when the Judas effigies were made with hay and rags and burned. Later as paper became available and the fireworks techniques arrived, thanks to the Spanish commerce route from the Philippines, the Judases were made out of cardboard, stuffed with fireworks, and exploded.
After the Independence War the celebration lost its religious character and became a secular activity. The Judas effigies were stuffed with candies, bread, and cigarettes to attract the crowds into the business [establishment] that sponsored the Judas.
Judas was then depicted as a devil and identified with a corrupt official, or any character that would harm people. In 1849 a new law stipulated that it was forbidden to relate a Judas effigy with any person by putting a name on it or dressing it in a certain way to be identified with a particular person.”
This is why whenever I bring home a Judas figure from Mexico, I feel like I have rescued it from a fire-y death!
Comments are welcome!
Q: All artists go through periods when they wonder what it’s all for. What do you do during times like that?
Barbara’s studio
A: Fortunately, that doesn’t happen very often. I love and enjoy all the varied facets involved in being an artist, even (usually) the business aspects, which are just another puzzle to be solved. I have vivid memories of being stuck in a job that I hated, one I couldn’t immediately leave because I was an officer in the US Navy. Life is so much better as a visual artist!
I appreciate the freedom that comes with being a self-employed artist. The words of Louise Bourgeois often come to mind: “It is a PRIVILEGE to be an artist.”
Still, with very valid reasons, no one ever said that an artist’s life is easy. It is difficult at every phase.
Books offer sustenance, especially ones written by artists who have endured all sorts of terrible hardships beyond anything artists today are likely to experience. I just pick up a favorite book. My Wednesday blog posts, “Pearls from artists,” give some idea of the sorts of inspiration I find. I read the wise words of a fellow artist, then I get back to work. As I quickly become intrigued with the problems at hand in a painting, all doubt usually dissolves.
I try to remember: Artists are extremely fortunate to be doing what we love and what we are meant to do with our short time on earth. What more could a person ask?
Comments are welcome!
Q: What are your most significant professional accomplishments to date?
“Big Deal,” soft pastel on sandpaper, 58″ x 38″
A: I will mention these: my 1996 solo exhibition at a venerable New York gallery that specialized in Latin American-influenced art, Brewster Arts Ltd. at 41 West 57th Street; completion of Aljira’s Emerge 2000 business program for professional artists; and a solo exhibition at the Walton Art Center in Fayetteville, AR, in 2005. All three were very important factors in my artistic and professional development.
In January I published my first eBook, From Pilot to Painter, on Amazon.
In February I was interviewed by Brainard Carey for his Yale University Radio program. It can be heard at
http://museumofnonvisibleart.com/interviews/barbara-rachko/
Most recently I was interviewed for a fourteen-page article (the longest they have ever published on a single artist!) in ARTiculAction Art Review. Please see
http://issuu.com/articulaction/docs/articulaction_art_review_-_july_201/30
Comments are welcome!
Q: Why do people need art in their daily lives?
With Ida Bagus Anom, Mas, Bali; Photo: Donna Tang
A: That is for each person to decide, but as someone who devotes every waking moment to my work and to becoming a better artist, I cannot imagine my life without art.
I will tell you a little about what art has done for me. In my younger days boredom was a strong motivator. I left the active duty Navy out of boredom. I couldn’t bear not being intellectually challenged (most of my jobs consisted of paper-pushing), not using my flying skills (at 27 I was a licensed commercial pilot and Boeing-727 flight engineer), and not developing my artistic talents. In what surely must be a first, the Navy turned me into a hard-working and disciplined artist. And once I left the Navy there was no plan B. There was no time to waste. It was “full speed ahead.”
Art is a calling. You do not need to be told this if you are among those who are called. It’s all about “the work,” that all-consuming focus of an artist’s life. If a particular activity doesn’t seem likely to make me a better artist, I tend to avoid it. I work hard to nourish and protect my gifts. As artists we invent our own tasks, learn whatever we need in order to progress, and complete projects in our own time. It is life lived at its freest.
My art-making has led me to fascinating places: Mexico, Guatemala, Brazil, Argentina, Uruguay, France, England, Italy, Bali, Java, Sri Lanka, and more; and to in-depth studies of intriguing subjects: drawing, color, composition, art and art history, the art business, film and film history, photography, mythology, literature, music, jazz and jazz history, and archaeology, particularly that of ancient Mesoamerica (Olmec, Zapotec, Mixtec, Aztec, Maya, etc.). And this rich mixture continually grows! For anyone wanting to spend their time on earth learning and meeting new challenges, there is no better life!
Comments are welcome!
barbararachkoscoloreddust.com 
Q: What is the reality of the art world today? Do people experience it enough?
Aug 2
Posted by barbararachkoscoloreddust
West 29th Street studio
A: I cannot comment on the art world today or the experience of other people. I can only speak for myself. I am completely devoted to my work; my entire life revolves around art. When I’m not in my studio creating, I am reading about art, thinking about it, gaining inspiration from other artists and from artistic travel, working out new ideas, going to museum and gallery exhibitions, trying to understand the business side of things, etc. Art is a calling and I personally experience it enough as my work continues to evolve!
Comments are welcome!
Share this:
Posted in 2014, An Artist's Life, Art in general, Black Paintings, Creative Process, Inspiration, New York, NY, Pastel Painting, Photography, Studio, Working methods
2 Comments
Tags: art, art world, artistic, business, calling, comment, completely, continues, creating, devoted, enough, evolve, Exhibitions, experience, gaining, gallery, going, grow, ideas, inspiration, life, museum, people, personally., reading, reality, revolves, speak, Studio, thinking, today, travel, trying, understand, West 29th Street, work, working