Blog Archives
A: Would you agree that there are more opportunities for women artists these days?
At Salomon Arts in Tribeca
A: It’s true that there are more opportunities now for women artists. Indeed, there are more opportunities for ALL artists. Social media has helped immensely in that it allows artists to take charge of our own careers, making us less dependent on the approval, largesse, and/or validation of art world gatekeepers.
However, at the highest levels of our profession, there are many inequities. As more women become art museum directors, collectors of contemporary art, and leaders whose taste matters, the status of all female artists is bound to improve to become more aligned with that of males.
Comments are welcome!
Q: What art marketing activities do you put into practice regularly that work most successfully for you?
“White Star,” 38″ x58″, ready to go to the framer
A: This blog continues to be a crucial part of my overall art practice. Blogging twice a week forces me to think deeply about my work and to explain it clearly to others. The process has helped develop a better understanding about why I make art and has encouraged me to become a better writer.
As far as art marketing, one crucial activity is to take my blog posts and repurpose them for posting on social media sites. Several years ago I realized it’s necessary to put as much time and energy into getting my work seen online as it is to create it.
With the help of my assistant I stay active on Facebook, LinkedIn, Twitter, Instagram, and Pinterest. I have sold paintings, in the 5-figure price range, through Facebook connections. Recently an art critic reconnected with me via LinkedIn and went on to write a scholarly essay about my “Black Paintings.” In December she’s presenting a paper at Oxford University and will speak about my work.
I find online marketing to be a constant challenge, but it does yield rewards. You never know what might happen.
Comments are welcome!
Q: What invaluable art business lesson did you learn in the past year?
Barbara’s studio
A: I have decided that it IS necessary to work with art galleries. During my thirty years as an artist, I have been represented by two dozen galleries and found most to be disappointing. For the past few years I have focused extensively on social media and other sorts of creative marketing. My efforts have built significant name recognition – many more people around the world know about me and my work – but my collector base has not expanded as much as I would have liked. So I have revised my marketing strategy to include gallery representation.
Comments are welcome!
Q: What career accomplishment are you most proud of?
Collector, “False Friends,” and ARTNews article that shows the painting in progress
A: I am most proud of my global network of friends, collectors, and fans who enjoy and support my work. Over the years, thanks to direct personal contact and social media, many have become valued friends.
Comments are welcome!
Q: Can you describe a single habit that you believe contributes to your professional success?
Barbara’s studio with work in progress
A: It’s probably the fact that I keep regular studio hours. Contrary to the cliche of artists working in spurts, I continually work in the studio at least seven hours a day, five days a week, with Wednesdays and Sundays as my days off. I devote another two hours or so in the mornings and evenings for art business tasks: email, sending out jpegs, social media, etc. I always remember something Katharine Hepburn said: “Without discipline there is no life.”
Comments are welcome!
Q: What are some of your work habits? Do you sit most of the day?
Barbara at work, Photo: Marianne Barcellona
A: No, I never sit while working. I enjoy the physicality of art-making and prefer to stand at my easel so I can back up to see how a painting looks from a distance. I like being on my feet all day and getting some exercise.
In order to accomplish anything, artists need to be disciplined. I work five days a week, taking Wednesdays and Sundays off, and spend seven hours or more in the studio. Daylight is necessary so I work more hours in summer, fewer in winter. I deliberately don’t have a clock on the wall – art-making is independent of timetables – but I tend to work in roughly two-hour blocks before taking a break.
Studio hours are sacrosanct and exclusively for creative work. I keep my computer and mobile devices out of the studio. Art business activities – answering email, keeping up with social media, sending jpegs, writing blog posts, doing interviews, etc. – are mostly accomplished at home in the evenings and on days off.
Comments are welcome!
Q: How do you decide how much to charge for your paintings?
Barbara’s studio
A: What to charge for my work is a complex question. The prices of my pastel paintings take into account many tangible and intangible factors. Here are a few:
Sales history.
My thirty-year-long exhibition history.
The costs of maintaining a studio in New York. My overhead goes up annually, but I do not raise prices every year to offset these expenses.
The countless hours of labor, cost of art materials, framing, photography, transportation, foreign travel, etc. that go into creating a painting.
Costs for marketing, social media, advertising, website design and upkeep, ongoing education, etc.
Somewhat less quantifiable factors such as my reputation as an artist, the real demand for my work, goodwill, the fact that I work full-time as a professional artist, etc.
Comments are welcome!
Q: How would you describe your personal artistic style?
Barbara’a pastels
A: Regardless of what medium I am using, I am first and foremost a colorist. Everything I create is vibrant with color.
The Navy taught me to be organized, goal-oriented and focused, to love challenges, and in everything I do, to pay attention to the details. Trying to make it as an artist in New York is nothing BUT challenges, so these qualities serve me well, whether I am creating paintings, shooting and making photographs, or trying to understand the art business, keep up with social media, and manage all the tasks required of a busy artist with a New York studio, a business, and two residences to maintain. It’s a lot, but it forces me to continually learn and grow. As Helen Keller famously said, “Life is an adventure or it is nothing.”
These days I am rarely bored. I thoroughly enjoy spending long, solitary hours working to become a better artist. I am meticulous about craft and will not let work out of my studio until it is as good as I can make it. My creative process is more exciting than ever. It’s thrilling and energizing to continually push soft pastel to its limits and use it in ways that no other artist has done before!
Comments are welcome!
Q: To be a professional visual artist is to have two full-time jobs because an artist must continually balance the creative and the business sides of things. How do you manage to be so productive?
No computer in sight
A: With social media and other new ways of doing business, managing it all is getting more difficult every day. Bear in mind that I say this as someone who does not have the extra time commitment of a day job, nor do I have children or other family members to care for. I have no idea how other visual artists, who may have these responsibilities and more, keep up with all the tasks that need to be done. In The Artist’s Guide: How to Make A Living Doing What You Love, Jackie Battenfield lists a few of them (believe me, there are others):
…being an artist isn’t just about making art. You have many other responsibilities – managing a studio, looking for opportunities, identifying an audience for your work, caring for and protecting what you have created, and securing money, time, and space – in addition to whatever is happening in your personal life.
To begin with I try to maintain regular studio hours. I generally work on Mondays, Tuesdays, Thursdays, Fridays, and Saturdays, and once I’m at the studio I stay there for a minimum of 7 hours. To paint I need daylight so in the spring and summer my work day tends to be longer. My pastel-on-sandpaper paintings are extremely labor-intensive. I need to put in sufficient hours in order to accomplish anything. When I was younger I used to work in my studio 6 days a week, 9 hours or more a day. I have more commitments now, and can no longer work 60+ hours a week, but I still try to stick to a schedule. And once I’m at the studio I concentrate on doing the creative work, period.
I am productive when I keep the business and creative sides physically separate., ie., no computers, iPads, etc. are allowed into the studio. Recently I tried an experiment. I brought my iPad to the studio, thinking, “Surely I am disciplined enough to use it only during my lunch break.” But no, I wasted so much time checking email, responding to messages on Facebook, etc., when I should have been focusing on solving problems with the painting that was on my easel. I learned a good lesson that day and won’t bring my iPad to the studio again.
As has long been my practice, I concentrate on business tasks when I get home in the evening and on my, so called, days off. After a day spent working in the studio, I generally spend a minimum of two to three hours more to answer email, apply for exhibitions, work on my blog, email images to people who need them, etc. At present I have part-time help with social media – the talented Barbra Drizin, of Start from Scratch Social Media – although my time commitment there is growing, too, as more details need my attention.
No one ever said it would be easy being a professional artist, but then again, I would not choose to spend my days any other way. As I often say, “Being an artist is a calling. Contrary to popular belief, it is NOT a life for wimps… or slackers.”
Comments are welcome!
Q: Please speak about your background as a Naval officer and aviator and how that has informed your sensibility as an artist.
The studio yesterday
A: At the age of 25 I got my private pilot’s license before spending the next two years amassing thousands of hours of flight time as I earned every flying license and rating I could, ending with a Boeing-727 flight engineer certificate. I joined the Navy when I was 29. I used to think that the 7 years I spent on active duty were wasted – during those 7 years I should have been working on my art – but I see things differently now. The Navy taught me to be disciplined, to be goal-oriented and focused, to love challenges, and in everything I do, to pay attention to the details. Trying to make it as an artist in New York is nothing BUT challenges so these qualities serve me well, whether I’m creating paintings, shooting and printing photographs, or trying to understand the art business and keep up with social media. I enjoy spending long solitary hours working to become a better artist. I am meticulous about craft and will not let a work out of my studio or out of the darkroom until it is as good as I can make it.
Comments are welcome!
barbararachkoscoloreddust.com 