Q: What art marketing activities do you put into practice regularly that work most successfully for you?

"White Star," 38" x58", ready to go to the framer

“White Star,” 38″ x58″, ready to go to the framer

A:  This blog continues to be a crucial part of my overall art practice.  Blogging twice a week forces me to think deeply about my work and to explain it clearly to others.  The process has helped develop a better understanding about why I make art and has encouraged me to become a better writer.

As far as art marketing, one crucial activity is to take my blog posts and repurpose them for posting on social media sites.  Several years ago I realized it’s necessary to put as much time and energy into getting my work seen online as it is to create it.  

With the help of my assistant I stay active on Facebook, LinkedIn, Twitter, Instagram, and Pinterest.  I have sold paintings, in the 5-figure price range, through Facebook connections. Recently an art critic reconnected with me via LinkedIn and went on to write a scholarly essay about my “Black Paintings.”  In December she’s presenting a paper at Oxford University and will speak about my work.

I find online marketing to be a constant challenge, but it does yield rewards.  You never know what might happen.

Comments are welcome!        

About barbararachkoscoloreddust

New York Artist Barbara Rachko www.barbararachko.com shares her perspective on pastel painting, photography, and the creative inspiration she finds in ancient Mesoamerican civilizations, mythology, and travel to remote places, like her new favorite destinations, Bali and Sri Lanka.

Posted on November 19, 2016, in An Artist's Life, Studio and tagged , , , , , , , , , , , , . Bookmark the permalink. Comments Off on Q: What art marketing activities do you put into practice regularly that work most successfully for you?.

Comments are closed.

%d bloggers like this: