Blog Archives
Q: What art marketing activities do you put into practice regularly that work most successfully for you?
Posted by barbararachkoscoloreddust
A: This blog continues to be a crucial part of my overall art practice. Blogging twice a week forces me to think deeply about my work and to explain it clearly to others. The process has helped develop a better understanding about why I make art and has encouraged me to become a better writer.
As far as art marketing, one crucial activity is to take my blog posts and repurpose them for posting on social media sites. Several years ago I realized it’s necessary to put as much time and energy into getting my work seen online as it is to create it.
With the help of my assistant I stay active on Facebook, LinkedIn, Twitter, Instagram, and Pinterest. I have sold paintings, in the 5-figure price range, through Facebook connections. Recently an art critic reconnected with me via LinkedIn and went on to write a scholarly essay about my “Black Paintings.” In December she’s presenting a paper at Oxford University and will speak about my work.
I find online marketing to be a constant challenge, but it does yield rewards. You never know what might happen.
Comments are welcome!
Posted in 2016, An Artist's Life, Studio
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Tags: "White Star", art marketing, blogging, Facebook, Instagram, LinkedIn, online marketing, Oxford University, Pinterest, repurposing blog posts, social media, Twitter, why I make art
Q: In January you traveled to south India to study ancient Hindu temples. Would you share some photographs from your trip?
Posted by barbararachkoscoloreddust
A: Yes, I spent three weeks in south India. Having embarked from brown and gray New York City in winter, I was quite stunned by all of the gorgeous color. Since I already posted many photos onto my Facebook and Pinterest pages (see links on sidebar), I will focus on Madurai, perhaps the most photogenic city I visited.
Comments are welcome!
Posted in 2015, An Artist's Life, Creative Process, India, Inspiration, New York, NY, Photography, Travel
Tags: ancient, around, brown, cities, color, embarking, extremely, Facebook, fascinating, favorite, gorgeous, gray, Hindu, India, January, Madurai, Meenaksi Sundaresvarar Temple, memorable, New York City, pages, photogenic, photographs, Pinterest, posted, share, south, spent, study, stunned, temples, Tirumalai Nayaka Palace, traveled, trip, visited, weeks, winter