Blog Archives
Q: Have you noticed any common characteristics among the people who collect your work?
“Poseur,” soft pastel on sandpaper, 70” x 50” framed
A: Yes! They are fascinating people living lives devoted to nonstop learning, adventurous travel, and other proactive pursuits. Collectors of my work typically range in age from 40 to around 80. They are college graduates with advanced degrees. Sometimes they don’t have kids, which is why they have disposable income and time to pursue their interests in art and culture.
When I meet them (presuming my work was sold through a gallery or other third party), we usually have much to talk about – art, art history, photography, cinema, film history, dance, drama, music, travel, archaeology, Mexico, Central and South America, Bali – the list goes on and on. With so much in common, we quickly become good friends!
Comments are welcome!
Q: What would you say collectors of your work have in common?
Barbara’s Studio
A: That’s a great question! I’d say that collectors of my work typically range in age from about 40 to their late 70s, they are college graduates with advanced degrees, they often don’t have kids, which is why they have disposable income and time to pursue their interests in art and culture. When I meet them (presuming my work was sold through a gallery or other third party), we usually have much to talk about – art, art history, photography, cinema, film history, dance, drama, music, travel, archaeology, Mexico, Central and South America, India, Asia – the list goes on and on.
Comments are welcome!
Q: What do your collectors have in common?
Screenshot from “Barbara Rachko: True Grit,” Photo: Jennifer Cox
A: Generally speaking, the people who collect my work typically range in age from about 40 to the late 70s, they are college graduates with advanced degrees, and they often don’t have kids, which is why they have disposable income and time to pursue their interests in art and culture. When I meet them (presuming my work was sold through a gallery or other third party), we usually have much to talk about – art, art history, photography, cinema, film history, dance, drama, music, travel, archaeology, Mexico, Central and South America, Bali, India – the list goes on and on.
Comments are welcome!
Q: What do collectors say about your work?
A: Here’s a quote from Cheryll Chew and John Frye, who own four of my pastel paintings.
We walked into her studio in 1994 and saw “In Reality the Frogs Were Men.” That instant on that day, my consuming passion with Barbara Rachko’s work began. We had absolutely no resources to buy “In Reality . . .” I did, however, know without a doubt that one day we would have her work, no matter what it took to get it.
We, years later, have “Scene Eleven: Bedroom,” “Scene Nine: Living Room,” “Scene Five: Kitchen,” and “False Friends.”
We have unorthodox appreciations and every single day, those pieces of art quicken the pulse and bring us pure pleasure.
Her pieces make us want to dance wildly around the room and wave our arms in the air. We are deeply grateful that her work is in our home. Her art balances the everyday domestic with the unthinkably rare, lovely, and maniacal. That is an edgy state of being that we thrive in.
Not long ago, we read an article about Nan Goldin. In the article was a phrase that says precisely what Barbara Rachko’s work does for us . . .
all of the pleasure circuits are deeply fulfilled by looking. . .
Nan Goldin The Look of Love: Matchmaking at the Louvre
NY Times,10.27.2011
Comments are welcome!
Q: What do you enjoy most about being an artist?
With “Majordomo,” soft pastel on sandpaper, 20” x 26”
A: This is a question I enjoy revisiting every so often because life as an artist does not get easier; just the opposite, in fact. Visual artists tend to be “one man bands.” We do it all notwithstanding the fact that everything gets harder as we get older. So it’s good to be reminded about what makes all the sacrifice and hard work worthwhile.
There are so many things to enjoy! I make my own schedule, set my own tasks, and follow new interests wherever they may lead. I am curious about everything and am rarely bored. I continually push my pastel technique and strive to become a better artist. There is still so much to learn!
My relationship with collectors is another perk. I love to see pastel paintings hanging on collectors’ walls, especially when they’re newly installed and the owners are excited to take possession. This means that the piece has found a good home, that years of hard work have come full circle! And it’s often the start of a long friendship. After living with my pastel paintings for years, collectors tell me they see new details never noticed before and they appreciate the work more than ever. It’s extremely gratifying to have built a network of supportive art-loving friends around the country. I’m sure most artists would say the same!
Comments are welcome!
Q: You have worked with twenty-plus galleries during your career. Which ones do you consider the best?
“Myth Meets Dream,” 1993, soft pastel on sandpaper, the earliest painting that includes Mexican figures
A: Probably the most prestigious gallery that represented my work was Brewster Fine Arts on West 57th Street in Manhattan. Brewster was my first New York gallery. In the summer of 1996 I mailed the gallery a sheet of slides, as we did in those days. I was living in Virginia and had been a working artist for ten years. In July while traveling around Mexico, I decided to check the phone messages at home in Virginia. I was thrilled to receive an invitation from Mia Kim, the gallery director, to exhibit pastel paintings in October! And she had not yet even seen my work in person.
Beginning that fall, I gained representation with Brewster Fine Arts, an elegant gallery specializing in Latin American Masters like Rufino Tamayo, Diego Rivera, and others. I am not Latina, of course, but I showed there due to my subject matter. At my October opening, I remember Mia declaring to the attendees, “Barbara has the soul of a Latina!” That night I met fellow gallery artist Leonora Carrington. She and I were the only non-Latina artists respresented. I knew I was on my way!
The gallery continued to present my work in group exhibitions and the staff gave brilliant talks about me and my creative process. For many years whenever I introduced myself to a new art aficionado, they already knew my work from having seen it at Brewster. I continued to be represented there until the gallery closed years later.
Also, Gallery Bergelli in Larkspur, CA did an excellent job of representing my work. I applied for one of their juried exhibitions, was accepted, and afterwards, they offered permanent representation. Soon they introduced me to one of my best collectors, with whom I am still friends.
I have worked with many galleries, some good, some not, for various reasons. Ours is an extremely tough business. Unfortunately, many of the best and formerly-great galleries are gone forever.
Comments are welcome!
Q: You had a terrific interview published in the July Issue # 44 of “Art Market.” How did that happen?
First page of Barbara’s interview in “Art Market”
A: You know, my business strategy is to get my work onto as many websites as possible in hopes of eventually reaching the right collectors. ArtsRow has not gotten me a sale yet, but wow, what press! The print copy of “Art Market is gorgeous.” I was stunned by the quality of the reproductions, the layout, and the fact that the publisher did not cut any of my 18-page interview!
This is how it happened. I cannot remember if Paula Soito found me or vice versa. Somehow we connected, I sent my work for her ArtsRow website, and shortly after, she asked to interview me for her blog. Paula deeply connected to something in my work or my bio. I may be mistaken, but I do not believe she asks many artists for an interview.
As I do with every interview request, I enthusiastically said, “Yes!” Paula proceeded to ask great questions. I prepared my written answers to her questions as though I were writing an article for “The New York Times,” because once an interview is published, you never know who will read it. And we had no word limits since the interview was being published on her blog, not in print.
So last spring my in-depth interview was published on Paula’s blog. Sometime later she let me know that she had met Dafna Navarro, CEO and Founder of “Art Market,” and was arranging for our interview to be published there. I thought, “Gee, that’s nice,” thinking there’s no way they will publish the whole article. When I received my print copy in the mail I was thrilled! Not only did my interview look great, but it was sandwiched between a piece about an exhibition at The Metropolitan Museum and one at The Whitney Museum of American Art! So, of course, I am sharing it with everyone and encouraging people to purchase a print copy.
A: Would you agree that there are more opportunities for women artists these days?
At Salomon Arts in Tribeca
A: It’s true that there are more opportunities now for women artists. Indeed, there are more opportunities for ALL artists. Social media has helped immensely in that it allows artists to take charge of our own careers, making us less dependent on the approval, largesse, and/or validation of art world gatekeepers.
However, at the highest levels of our profession, there are many inequities. As more women become art museum directors, collectors of contemporary art, and leaders whose taste matters, the status of all female artists is bound to improve to become more aligned with that of males.
Comments are welcome!
Q: How do you stay motivated to create new work?
“False Friends,” 50” x 70,” one of Cheryll and John’s pastel paintings
A: There are many reasons to continue to make art. First, I am fascinated by my months- if not years-long creative process. It begins with travel to remote destinations and ends in framed pastel paintings in my studio, hanging in galleries, at art fairs, in collectors’ homes, etc. Each new pastel painting is another thread in an expanding tapestry that is my entire body of work. It’s fascinating to never know where the process, or the paintings, will end up nor who will be touched by the work.
My pastel paintings continue to garner appreciation among a growing list of collectors. Here’s a recent email from a couple that has been collecting my work from the beginning.
hello barbara,
merry christmas!
we are thrilled and thrilled and thrilled for your good news from miami and naples.
. . . “tense peace, a tumultuous stillness” . . .
we know we love you and we love your work.
how lucky are we to live with your work in our home, in our lives.
we love to read how others describe it.
thanks for sharing.
happy us to have you and your art in our lives,
love to you,
john & cheryll
your work stopped me in my tracks decades ago.
the sight of your work never left me.
i knew that i had to have it near me at some time, no matter what the cost.
i began immediately to negotiate with john.
you know the story . . .
i promised that i would not buy a single thing for five years if i could have one piece of your art.
i held true for the five years and beyond, adding three more pieces of your work.
if we had the wherewithal, your work would be on every floor.
there is never a day that goes by without thinking how brilliant that work is and how it has enriched our deepest sense of visual joy.
we see the rain pouring down, the snow falling, the clouds scudding by, in false friends.
i admit, we don’t allow the sun to shine on them. i couldn’t bear for her to be damaged.
your thoughtful, brilliant words kept us from changing the highly-reflective plexi to something that would have dulled the drama of us walking in front of and being a part of the work.
we still have those words.
it took about one-half of one second for my thinking to change.
and, man, are we grateful.
it never occurred to us that your work wouldn’t be sought after.
always, we walk into a museum and see your work on the walls.
on the walls of the hemi-cycle at the corcoran.
on the walls of the whitney.
on the walls of the met breurer.
on any large white space that would allow each piece to breathe.
we have always known, deep in our marrow that your work is singular.
you have always had our hearts . . . since the second i walked into the torpedo factory, a first-grade teacher with a first-grade teacher’s salary, and knew that i’d sell my honda civic and walk rather than not have in reality, the frogs thought they were men (i know that the title of the piece is something like that . . . the decades have blurred the words).
so, we waited and then . . .
sigh . . .
all the best to you.
we are excited out of our ever-loving minds for you.
but . . . we’ve always known . . .
love,
c & j
Comments are welcome!
Q: What do you dislike most about being an artist?
Barbara’s studio
A: I am not the only artist who would say this, certainly, but the low pay is a continual frustration.
The expenses of doing business continually increase and most other professionals get to pass these on to their clients. But for artists it’s different: it’s just tough to pass along costs to collectors. One of the reasons I spend so much time educating people about the process involved in making my pastel paintings, is to provide some understanding of the serious amounts of time, effort, travel, thought, education, money, etc. that are essential to creating them.
It always surprises me when non-artists don’t appreciate the unswerving devotion and plain hard work that are required of professional artists. It makes me wonder what people imagine artists do all day.
Comments are welcome!
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