Category Archives: Studio
Q: What do you dislike most about being an artist?
Barbara’s studio
A: I am not the only artist who would say this, certainly, but the low pay is a continual frustration.
The expenses of doing business continually increase and most other professionals get to pass these on to their clients. But for artists it’s different: it’s just tough to pass along costs to collectors. One of the reasons I spend so much time educating people about the process involved in making my pastel paintings, is to provide some understanding of the serious amounts of time, effort, travel, thought, education, money, etc. that are essential to creating them.
It always surprises me when non-artists don’t appreciate the unswerving devotion and plain hard work that are required of professional artists. It makes me wonder what people imagine artists do all day.
Comments are welcome!
What’s on the easel today?
Work in progress
A: I am in the very early stages of a large pastel painting.
Comments are welcome!
Q: What personality traits do you possess that have been most helpful in your art career?
A few of Barbara’s pastels
A: I suppose it’s curiosity about all sorts of things, but particularly about the creative process. I am forever curious about how my personal creative process might evolve and develop and where it might possibly lead. Making art is an ongoing source of discovery. The longer I am an artist, the richer the whole experience becomes.
Also, I possess an unwavering love of craft. Even after thirty years, I still enjoy experimenting with new pastels, pushing myself to use them in new ways, and endeavoring to create the best work I can.
Comments are welcome!
Pearls from artists* # 228
Barbara’s studio
* an ongoing series of quotations – mostly from artists, to artists – that offers wisdom, inspiration, and advice for the sometimes lonely road we are on.
… we’re plagued by the certainty that we haven’t quite achieved what we’d hoped we could. The work is only as good as our small, imperfect, pedestrian selves can make it. It exists in some idealized form, just out of reach. And so we push on. Driven by a desire to get it right, and the suspicion that there is no getting it right, we do our work in the hopes of coming close. There’s no room in this process for an overblown ego. A career – whether it takes us to Cap d’Antibes or to the Staybridge Suites off the interstate – can be the result, but if it’s the goal, we’ve lost before we’ve even begun.
Dani Shapiro in Still Writing: The Perils and Pleasures of a Creative Life
Comments are welcome!
Q: What’s on the easel today?
Preliminary drawing
A: I am ready to start a preliminary charcoal drawing as a study for my next pastel painting. It has been a while since I worked with the Mexican figures in the photo on the left. It’s like a reunion with dear friends!
Comments are welcome!
Q: Do you have an essential philosophy that guides you in your creative expression?
A wall in Barbara’s studio
A: Here are my two essential philosophies:
“Give it all you’ve got and keep going.” I wrote this years ago on a piece of paper and tacked it onto the wall behind my easel so I can always see it.
“Excellence can be attained if you… care more than others think is wise… risk more than others think is safe… dream more than others think is practical… expect more than others think is possible.” These words are on a small plaque, also tacked on the wall behind my easel. A co-worker gave this to me when I resigned my Naval commission to pursue an art career.
Comments are welcome!
Q: What art marketing activities do you put into practice regularly that work most successfully for you?
“White Star,” 38″ x58″, ready to go to the framer
A: This blog continues to be a crucial part of my overall art practice. Blogging twice a week forces me to think deeply about my work and to explain it clearly to others. The process has helped develop a better understanding about why I make art and has encouraged me to become a better writer.
As far as art marketing, one crucial activity is to take my blog posts and repurpose them for posting on social media sites. Several years ago I realized it’s necessary to put as much time and energy into getting my work seen online as it is to create it.
With the help of my assistant I stay active on Facebook, LinkedIn, Twitter, Instagram, and Pinterest. I have sold paintings, in the 5-figure price range, through Facebook connections. Recently an art critic reconnected with me via LinkedIn and went on to write a scholarly essay about my “Black Paintings.” In December she’s presenting a paper at Oxford University and will speak about my work.
I find online marketing to be a constant challenge, but it does yield rewards. You never know what might happen.
Comments are welcome!
Q: What invaluable art business lesson did you learn in the past year?
Barbara’s studio
A: I have decided that it IS necessary to work with art galleries. During my thirty years as an artist, I have been represented by two dozen galleries and found most to be disappointing. For the past few years I have focused extensively on social media and other sorts of creative marketing. My efforts have built significant name recognition – many more people around the world know about me and my work – but my collector base has not expanded as much as I would have liked. So I have revised my marketing strategy to include gallery representation.
Comments are welcome!
Start/Finish of “Incognito,” soft pastel on sandpaper, 38″ x 58″ image, 50″ x 70″ framed
C-print and preliminary charcoal sketch
Finished
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