Category Archives: Art Business
Pearls from artists* # 689
*an ongoing series of quotations – mostly from artists, to artists – that offers wisdom, inspiration, and advice for the sometimes lonely road we are on.
This is what I wish someone had told me years ago:
The art world is not a meritocracy. Like the world at large, it is a system based on hoarded capital and exploited labor. This system owes you nothing, even if you have extraordinary talent, work tremendously hard, never give up, and do all the right things. There are no ‘extra points’ for effort, earnestness, dedication, or sacrifice.
(We ALL think WE are going to be the exception.)
Unless you have fantastic connections or pedigree, after you build and maintain the basics of making strong work and getting the word out, a great deal depends on luck. Many of the artists you admire are likely living difficult lives you might not be willing to live, making sacrifices you might not be willing to make. Many who appear to support themselves with their work are in fact, partially or fully supported by spouses, family money, or jobs they do not discuss. They keep these jobs secret because some art world players refuse to validate your work if you are not ‘seriously committed’ enough to be a full-time artist. (Of course, artists who were not born wealthy need validation from these very players to be ABLE to create full-time.)
Kate Kretz in Art From Your Core: A Holistic Guide to Visual Voice
Comments are welcome!
Q: Would you please share your current bio?
A: Here it is.
Barbara Rachko, born in 1953 in Paterson, New Jersey, is a contemporary painter based in New York City, renowned for her large pastel-on-sandpaper paintings inspired by Bolivian Carnival masks. With nearly 40 years dedicated to revolutionizing pastel as a fine art medium, Rachko’s influential blog, Barbara Rachko’s Colored Dust, has garnered over 229,000 subscribers. She is the subject of the acclaimed documentary “Barbara Rachko: True Grit,” available on YouTube, and her ebook “From Pilot to Painter” captures her inspiring journey from a former pilot to an accomplished artist.
Rachko’s work explores the vibrant cultural heritage of Bolivian Carnival masks, and Mexican and Guatemalan folk art. Her meticulous attention to detail is showcased in notable series such as Bolivianos, Black Paintings, and Domestic Threats. In 2023, she was featured in a documentary that premiered at the Newport Beach Film Festival, earning the Audience Award and Best in Category Award, further cementing her impact on contemporary art.
Her solo exhibitions include the Joy Pratt Markham Gallery at Walton Arts Center (AR), Louise Jones Brown Gallery at Duke University (NC), Olin Gallery (VA), and La MaMa La Galleria (NY). She trained in photography at the International Center of Photography in New York and studied drawing and pastel techniques at the Art League School in Alexandria, VA. Her works are held in private collections worldwide and have been showcased at prestigious art fairs, including Art Basel Miami, Moon Art Fair in Hamburg, and Art Busan in Korea, affirming her global influence in pastel painting.
Comments are welcome!
Q: Do you have any rituals that you do in the mornings before you begin working?
Art From Your Core by Kate Kretz
A: When I arrive at the studio in the morning it’s rare for me to immediately start working. Usually I read something art-related. At the moment I’m rereading Art From Your Core: A Holistic Guide to Visual Voice by Kate Kretz. This is a fabulous book for visual artists. It is a must-read and has become my current art bible! As usual I am struggling to understand aspects of the art business and figure out what’s next to get my work appreciated and collected by a new audience. Art From Your Core reminds why I decided to make art in the first place and what I need to do to continue to improve. It helps reconnect with forgotten parts of myself and is a much-needed reminder of what I love most about being an artist.
Balancing the creative and business aspects of my art practice is an ongoing struggle. I imagine this is true for most artists. Both jobs are so important. An artist needs an appreciative audience – very few artists devote their lives to art-making so that the work will remain in a closet – but I also believe this (from a note hand-written years ago that I tacked to the studio wall): “Just make the work. None of the rest matters.”
Comments are welcome.
Q: How do you feel about the fact that more people view an artist’s work online than ever see it in person?
A: This has been a dilemma for decades. Don’t get me wrong. Artists are indeed fortunate to have alternative ways to share our art, such as on the internet, but there is just no substitute for seeing art in person! I remember friends telling me about a review of a Nan Goldin exhibition that said, “All of the pleasure circuits are fired in looking.” That rarely happens when you view art online. Yet this is how most people experience our work – at a remove and on a small screen.
Nowadays, a global audience will see art on their phones instead of in our studios or in a gallery or museum. My pastel paintings are quite large and very detailed so when people finally see them in person, they are often surprised. They had gotten used to seeing them in a much smaller scale online, where very few of the meticulous and subtle details I incorporate into them are visible.
Comments are welcome!
Q: Would you speak more about being represented by Brewster Gallery in the late 1990s?
A: In 1996 I landed my first major New York gallery, Brewster Gallery. I was still living in Virginia and Mia Kim, the director, had accepted my work on the basis of unsolicited slides mailed to the gallery in July. The first time she saw my pastel paintings in person was when I delivered them for a solo exhibition in October.
Brewster represented Latin American masters such as Frida Kahlo, Francisco Zuniga, Diego Rivera, Francisco Toledo, and Rufino Tamayo. Mia Kim, the director, said that she sometimes had to defend her decision to represent me. Mia’s fabulous response was, “Barbara has the SOUL of a Latina!” My work at that time was heavily influenced by Mexican culture. Mia immediately understood what I was doing in my work. How thrilled and honored I was to be represented by a gallery where my fellow sole non-Latina was Leonora Carrington! Leonora came to my opening.
Those were wonderful days!
Comments are welcome!
Pearls from artists* # 631
With “Maestro,” soft pastel on sandpaper, 35” x 28.5” framed
*an ongoing series of quotations – mostly from artists, to artists – that offers wisdom, inspiration, and advice for the sometimes lonely road we are on.
Selling your art is harder than creating it. Every artist dreams of being able to sell his/her art and make a considerable profit from it and/or build a business based on art. This would give artists the opportunity to make art full-time. However, the process is neither easy nor quick. It requires determination, discipline, and consistency. The idea of becoming a successful artist overnight almost doesn’t exist. All the artists who seem to be “overnight successes” put in a lot of hard work for years.
Dr. Bianca Turner in The Business of Art: A Guide for Visual Artists to Become Successful Entrepreneurs
Comments are welcome!
Q: Would you talk about your early art exhibitions? (Question from “Culture Focus Magazine”)
Review of my first exhibition at Brewster Arts, New York City!
A: Certainly! My very first group exhibition was in a juried show in the late 1980s at the Art League Gallery in Alexandria, VA. This was a gallery that offered monthly juried shows for members. I applied regularly, had work accepted many times, and frequently won first prize for my pastel paintings.
Early exhibitions at the Art League were followed by group and solo exhibitions at nonprofit and university spaces in Virginia, Washington, D.C., Maryland, North Carolina, Pennsylvania, Ohio, Rhode Island, Connecticut, Massachusetts, New Jersey, and New York; more or less up and down the mid-Atlantic states and the northeast, which were all places I could drive my truck to hand-deliver fragile pastel paintings.
My very first solo exhibition at a commercial gallery was at 479 Gallery in SoHo (New York City) in July 1996. In 1995 I had submitted work to a juried group show and was awarded first prize, which was a solo exhibition at 479 the following year.
My exhibition with 479 Gallery was quickly followed by representation at a prestigious New York gallery, Brewster Arts Ltd., which specialized in Latin American masters such as Frida Kahlo, Leonora Carrington, Diego Rivera, Rufino Tamayo, and many others. I was awarded my first two-person exhibition there in October 1996 and got to meet fellow gallery artist Leonora Carrington when she came to the opening. I could hardly believe my good fortune at gaining representation at such a revered and elegant gallery!
Comments are welcome!
Pearls from artists* # 619
*an ongoing series of quotations – mostly from artists, to artists – that offers wisdom, inspiration, and advice for the sometimes lonely road we are on.
Even real but limited recognition likely feels insufficient to the artist who invests his whole being in his reputation as an artist. Not only is such an artist challenged to live without the recognition he craves and challenged to experience his fellow artists as something other than rivals, but he’s also challenged to master what may turn out to be his own insatiable appetite for recognition.
Eric Maisel in A Life in the Arts: Practical Guidance and Inspiration for Creative and Performing Artists
Comments are welcome!
Q: Do you have any rituals that you do before beginning a day’s work in the studio?
The Studio!
A: When I arrive at the studio in the morning it’s rare for me to immediately start working. Usually I read something art-related – books written by artists, about creativity, etc. At the moment I’m reading The Artist’s Reality: Philosophies of Art by Mark Rothko. As usual I am struggling to understand aspects of the art business and figure out what I need to do next to get my work seen and collected by a wider audience. The Artist’s Reality reminds me why I decided to make art in the first place. It helps reconnect with temporarily forgotten parts of myself and is a much-needed reminder of what I love about being an artist, especially in light of the business side that is becoming so complex and demanding of attention now.
Balancing the creative and business aspects of being an artist is a continual struggle. Both are so important. An artist needs an appreciative audience – very few artists devote their lives to art-making so that the work will remain in a closet – but I also believe this (from a note I wrote years ago and tacked to the studio wall): “Just make the work. None of the rest matters.”
Comments are welcome!
Q: Is there a particular challenge you are currently facing? (Question from “Bold Journey”)
A: Yes! It’s one that has been unresolved for a few years now, but I just keep working on it. Now I have a new and valuable tool. A short documentary, “Barbara Rachko: True Grit” tells the story of my life and work. Our film recently premiered at the Newport Beach Film Festival in California, where we won the Audience Award and the Best in Category Award. You can view it here. https://www.youtube.com/watch?v=JJWLy84kXI0
The online audience for my paintings keeps steadily growing. I am represented by galleries in the UK, India, Sweden, and in the US. However, I do not have commensurate gallery representation in New York City, the world’s art capital, and New York is where I live and work. I hope to change this situation very soon!
Comments are welcome!
barbararachkoscoloreddust.com 