Category Archives: An Artist’s Life
Q: What art marketing activities do you put into practice regularly that work most successfully for you?
“White Star,” 38″ x58″, ready to go to the framer
A: This blog continues to be a crucial part of my overall art practice. Blogging twice a week forces me to think deeply about my work and to explain it clearly to others. The process has helped develop a better understanding about why I make art and has encouraged me to become a better writer.
As far as art marketing, one crucial activity is to take my blog posts and repurpose them for posting on social media sites. Several years ago I realized it’s necessary to put as much time and energy into getting my work seen online as it is to create it.
With the help of my assistant I stay active on Facebook, LinkedIn, Twitter, Instagram, and Pinterest. I have sold paintings, in the 5-figure price range, through Facebook connections. Recently an art critic reconnected with me via LinkedIn and went on to write a scholarly essay about my “Black Paintings.” In December she’s presenting a paper at Oxford University and will speak about my work.
I find online marketing to be a constant challenge, but it does yield rewards. You never know what might happen.
Comments are welcome!
Pearls from artists* # 222
Washington, DC
* an ongoing series of quotations – mostly from artists, to artists – that offers wisdom, inspiration, and advice for the sometimes lonely road we are on.
I always had a sense of being in this for keeps. If your health lasts you. And you’re fortunate enough to have the days at your disposal so you can keep doing this. I never had the sense that there was an end. That there was a retirement or that there was a jackpot.
Leinard Cohen in Brain Pickings Weekly, Nov. 13, 2016
Comments are welcome!
Pearls from artists* # 221
Walking on Spiral Jetty in September 2011
* an ongoing series of quotations – mostly from artists, to artists – that offers wisdom, inspiration, and advice for the sometimes lonely road we are on.
Andre Malraux famously cherished the idea of a museum without walls. In a way, places like Spiral Jetty are jails without walls. They are always about time, about how long they can detain or hold you. I remember the governor of a US prison saying, of a particularly violent inmate, that he already had way more time than he would ever be able to do. That’s exactly how the Jetty looked – like it had more time than it could ever do – even though, relatively speaking, it had hardly begun to put in any serious time.
Geoff Dyer in White Sands: Experiences from the Outside World
Comments are welcome!
Q: What invaluable art business lesson did you learn in the past year?
Barbara’s studio
A: I have decided that it IS necessary to work with art galleries. During my thirty years as an artist, I have been represented by two dozen galleries and found most to be disappointing. For the past few years I have focused extensively on social media and other sorts of creative marketing. My efforts have built significant name recognition – many more people around the world know about me and my work – but my collector base has not expanded as much as I would have liked. So I have revised my marketing strategy to include gallery representation.
Comments are welcome!
Q: What advice to you have for younger artists who are just beginning their careers?
Barbara’s studio
A: I have two pieces of advice:
- Build a support network among your fellow artists, teachers, and friends. It is tough to be an artist starting out. Also, be sure to read plenty of books by and about artists. All have experienced similar challenges.
- Do whatever you must to keep working – no matter what! Being an artist never really gets easier. There are always new obstacles and you’ll discover solutions over time.
Comments are welcome!
Pearls from artists* # 218
Untouched sandpaper
* an ongoing series of quotations – mostly from artists, to artists – that offers wisdom, inspiration, and advice for the sometimes lonely road we are on.
Let go of every should or shouldn’t running through your mind when you start. Be willing to stand at the base of a new mountain, and with humility and grace, bow to it. Allow yourself to understand that it’s bigger than you, or anything you can possibly imagine. You’re not sure of your path. You’re not even sure where the next step will take you. When you begin, whisper to yourself: I don’t know.
Dani Shapiro in Still Writing: The Perils and Pleasures of a Creative Life
Comments are welcome!
Pearls from artists* # 216
Working on “Charade”
* an ongoing series of quotations – mostly from artists, to artists – that offers wisdom, inspiration, and advice for the sometimes lonely road we are on.
This is true for all artists, not only writers.
The writing life requires courage, patience, persistence, empathy, openness, and the ability to deal with rejection. It requires the willingness to be alone with oneself. To be gentle with oneself. To look at the world without blinders on. To observe and withstand what one sees. To be disciplined, and at the same time, take risks. To be willing to fail – not just once, but again and again, over the course of a lifetime. “Ever tried, ever failed,” Samuel Beckett once wrote. “No matter. Try again. Fail again. Fail better.” It requires what the great editor Ted Solotoroff once called endurability. It is this quality, most of all, that I think of when I look around a classroom at a group of aspiring writers. Some of them will be more gifted than others. Some of them will be driven, ambitious for success or fame, rather than by the determination to do their best possible work. But of the students I have taught, it is not necessarily the most gifted, or the ones most focused on imminent literary fame (I think of these as short sprinters), but the ones who endure, who are still writing, decades later.
Dani Shapiro in Still Writing: The Perils and Pleasures of a Creative Life
Comments are welcome!
Q: Do you have a personal definition of art career success?
Barbara at work, Photo: Marianne Barcellona
A: One definition of art career success that I have enjoyed for many years is the ability to devote all of my time and energy to art-making. I am an anomaly among the many New York artists of my acquaintance because I do not have a day job. Also, I am free of family and other responsibilities so I can devote significant time to exploring what it means to be a visual artist in New York in 2016.
Comments are welcome!
Start/Finish of “Incognito,” soft pastel on sandpaper, 38″ x 58″ image, 50″ x 70″ framed
C-print and preliminary charcoal sketch
Finished
Comments are welcome!
Pearls from artists* # 213
Matisse Book Cover
* an ongoing series of quotations – mostly from artists, to artists – that offers wisdom, inspiration, and advice for the sometimes lonely road we are on.
I am astonished by the accuracy with which Matisse remembers the most trifling facts; he describes a room that he went into forty years ago and gives you the measurements, where every piece of furniture stood, how the light fell. He is a man of astounding precision and has little time for anything that he has not confirmed for himself. In art matters, he is not the sort to go looking for a profile fortuitously created by cracks in the wall. Elie Faure writes that Matisse is perhaps the only one of his contemporaries (in particular Marquet and Bonnard) to know exactly where he comes from and the only one who never allows it to show “because his inveterate, invincible, vigilant willpower is always focused on being himself and nothing but.”
Matisse neglects nothing. He seems to know as much about the art market as about painting.
So many stratagems to sell a painting, from intimidating the purchaser to seeming to avoid him: Vollard used them all and used them successfully. Not least the lies that he told to reassure the client. “It works like this,” says Matisse: “To make a sale, you invent lies that have somehow disappeared into thin air by the time the deal is done.”
We talk of the difficulties faced by dealers hoping to gain access to Renoir in his Cagnes residence. Renoir didn’t like having people talk to him about selling his work,” says Matisse: “It bored him. About the only one who got a foot in the door was Paul Guillaume; he dressed up as a young worker with a floppy necktie: “You see, I’m a local. I’ve always loved your painting. I’ve just inherited a little money; I’d like to buy something.”
Chatting with Henri Matisse: The Lost 1941 Interview, Henri Matisse with Pierre Courthion, edited by Serge Guilbaut, translated by Chris Miller
Comments are welcome!
barbararachkoscoloreddust.com 