Blog Archives

Q: To be a professional visual artist is to have two full-time jobs because an artist must continually balance the creative and the business sides of things. How do you manage to be so productive?

No computer in sight

No computer in sight

A:  With social media and other new ways of doing business, managing it all is getting more difficult every day.  Bear in mind that I say this as someone who does not have the extra time commitment of a day job, nor do I have children or other family members to care for.  I have no idea how other visual artists, who may have these responsibilities and more, keep up with all the tasks that need to be done.  In The Artist’s Guide:  How to Make A Living Doing What You Love, Jackie Battenfield lists a few of them (believe me, there are others):

…being an artist isn’t just about making art.  You have many other responsibilities –  managing a studio, looking for opportunities, identifying an audience for your work, caring for and protecting what you have created, and securing money, time, and space – in addition to whatever is  happening in your personal life.

To begin with I try to maintain regular studio hours.  I generally work on Mondays, Tuesdays, Thursdays, Fridays, and Saturdays, and once I’m at the studio I stay there for a minimum of 7 hours.  To paint I need daylight so in the spring and summer my work day tends to be longer.  My pastel-on-sandpaper paintings are extremely labor-intensive.  I need to put in sufficient hours in order to accomplish anything.  When I was younger I used to work in my studio 6 days a week, 9 hours or more a day.  I have more commitments now, and can no longer work 60+ hours a  week, but I still try to stick to a schedule.  And once I’m at the studio I concentrate on doing the creative work, period.

I am productive when I keep the business and creative sides physically separate., ie., no computers, iPads, etc. are allowed into the studio.  Recently I tried an experiment.  I brought my iPad to the studio, thinking, “Surely I am disciplined enough to use it only during my lunch break.”  But no, I wasted so much time checking email, responding to messages on Facebook, etc., when I should have been focusing on solving problems with the painting that was on my easel.  I learned a good lesson that day and won’t bring my iPad to the studio again.

As has long  been my practice, I concentrate on business tasks when I get home in the evening and on my, so called, days off.  After a day spent working in the studio, I generally spend a minimum of two to three hours more to answer email, apply for exhibitions, work on my blog, email images to people who need them, etc.  At present I  have part-time help with social media – the talented Barbra Drizin, of Start from Scratch Social Media – although my time commitment there is growing, too, as more details need my attention.

No one ever said it would be easy being a professional artist, but then again, I would not choose to spend my days any other way.  As I often say, “Being an artist is a calling.  Contrary to popular belief, it is NOT a life for wimps… or slackers.”

Comments are welcome!

Q: You seem very disciplined. Do you ever have a day when you just can’t get excited about working?

Studio wall with self-portrait

Studio wall with self-portrait

A:  That happens occassionaly, but I still go to the studio to work.  You know the expression, “99% of life is just showing up”?  Well, of course I have to show up at my studio to accomplish anything so I keep fairly regular studio hours – 7 to 8 hours a day, 4 or 5 days a week.  In the evening I spend another hour or two answering email, sending out applications, organizing jpegs, etc.  When you are an artist there is always work to do and for some of it, no one else can do it.  That’s  because no one else knows the work from the inside the way the maker does.  I like what Twyla Tharp says in her book, “The Creative Habit.”  In order to progress an artist needs good work habits that become a daily routine.  And Chuck Close likes to say, “Inspiration is for amateurs,” meaning a professional works whether she’s in the mood or not.  I completely agree so I keep working and slowly moving ahead. 

As Tchaikovsky wrote in a letter to a friend:

We must always work, and a self-respecting artist must not fold his hands on the pretext that he is not in the mood.  If we wait for the mood, without endeavoring to meet it halfway, we easily become indolent and apathetic.  We must be patient, and believe that inspiration will come to those who can master their disinclination.  A few days ago I told you I was working every day without any real inspiration.  Had I given way to my disinclination, undoubtedly I should have drifted into a long period of idleness.  But my patience and faith did not fail me, and today I felt that inexplicable glow of inspiration of which I told you; thanks to which I know beforehand that whatever I write today will have power to make an impression, and to touch the hearts of those who hear it.

Quoted in Eric Maisel’s A Life in the Arts. 

Comments are welcome.