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Q: Do you work with a particular audience in mind?
A: In general I would answer no, I have no ‘specific’ audience in mind. But I DO consider the audience in this sense. As I put finishing touches on a pastel painting, I pay attention to how all of my decisions up to that point lead the viewer’s eyes around. I fine tune – brightening some areas, heightening the contrast with what’s next to it, blurring, fading, and pushing back others – all to keep the viewer’s gaze moving around the painting. Once I am satisfied that it’s as visually exciting as I can make it, I consider the pastel painting finished, ready to be photographed, and driven to Virginia for framing.
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Pearls from artists* # 37
* an ongoing series of quotations – mostly from artists, to artists – that offers wisdom, inspiration, and advice for the sometimes lonely road we are on.
Certainly the most compelling thing in both personal life and art is to be yourself. When we engage attentively and honestly, pay attention to the insights that come to us, see our denial and faulty thinking, and engage in uncovering the obstacles and blocks to our expression, we realize that art is a wonderful medium for personal growth.
If we realize all this, we do ourselves justice when we claim to be an artist. We really mean it, and we own it. Today, as we start working on whatever it is we’re doing, let’s claim our role as artists, being attentive to process as much as finished results.
Ian Roberts in Creative Authenticity: 16 Principles to Clarify and Deepen Your Artistic Vision.
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