*an ongoing series of quotations – mostly from artists, to artists – that offers wisdom, inspiration, and advice for the sometimes lonely road we are on.

Watching online markers of approval climb into high numbers releases dopamine in our brains, which can become addictive. If we crave ‘likes,’ and consciously or unconsciously make more of what our audience wants, we become supply-and-demand widget makers. We start catering to the lowest common denominator, asking ourselves what kind of widget will get the most likes or shares. Would you allow a committee into your studio to dictate your next work, to tell you what goes and what stays? How is catering to ‘likes’ any different?

… Every time your work grows, you will gain and lose fans. The more followers you have, the more individuals will need to adjust to the shifts that are happening. Some are guaranteed to disapprove of any new direction, regardless of content. Those who cannot tolerate change will be replaced by supporters of a higher caliber who approve and encourage you to grow.

Kate Kretz in Art From Your Core: A Holistic Guide to Visual Voice

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